IIDA Perspective - Spring 2018 - 6

According to the company, the design of these minimalist
hotels-the second is located in Beijing-reflects the antigorgeous, anti-cheap philosophy of the brand, which is based
on several tenets, including:
■ Muji is simplicity, but simplicity achieved through a
complexity of thought and design
■ Muji's streamlining is the result of the careful
elimination and subtraction of gratuitous features and
design unrelated to function
■ Muji aspires to modesty and plainness
Each room in the Muji hotel is outfitted with the brand's
own goods, including furnishings, bedding, bathrobes, and
toiletries, according to Architectural Digest. The items
are paired with recycled wood flooring and
extracted pillars and walls from traditional
Chinese homes, gray walls, and wood-panel
accents, according to the magazine and
The Spaces.
"By inviting guests to spend the night
with its products, the brand is taking the 'try
before you buy' philosophy to an entirely
new level," Architectural Digest said.

Credit

Muji's hotels reflect
the anti-gorgeous,
anti-cheap ethos of
the brand.

Brick and mortar brands looking to capitalize on their
existing consumer base while potentially capturing the
attention of new customers are turning to an alternative
outlet: hospitality.
The movement, which has already been embraced by the
likes of West Elm, Parachute, and Shinola, "promises not
just a way to connect with shoppers and grow loyalty but
could also create an entirely new type of retail flagship," says
Retail Dive.
The latest entrant into this space is popular Japanese
home goods brand Muji, which opened its first hotel in
Shenzhen, China in January.
"Travel has become part of
our daily lives. It has evolved
from the extraordinary to the
ordinary, from something
in which we participate to
something we create," said the
brand in a statement. "Muji
Hotel provides an answer to
this shift in demand."

Photos by: MUJI Hotels

NEX

MUJI'S MOVE TO HOSPITALITY

6

perspective

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Table of Contents for the Digital Edition of IIDA Perspective - Spring 2018

IIDA Perspective - Spring 2018
From IIDA
Contents
Next
World View
Sum of Its Parts
Talk, Talk
Data Viz
Pre/Post
I Design
Redesigning Gender
The Real Deal
Supermarket Shift
Safe Spaces
Ready for Takeoff
Scratch Pad
Insider Intel
IIDA News + Updates
Why This Design Works
IIDA Perspective - Spring 2018 - IIDA Perspective - Spring 2018
IIDA Perspective - Spring 2018 - Cover2
IIDA Perspective - Spring 2018 - From IIDA
IIDA Perspective - Spring 2018 - Contents
IIDA Perspective - Spring 2018 - 3
IIDA Perspective - Spring 2018 - 4
IIDA Perspective - Spring 2018 - 5
IIDA Perspective - Spring 2018 - Next
IIDA Perspective - Spring 2018 - 7
IIDA Perspective - Spring 2018 - 8
IIDA Perspective - Spring 2018 - 9
IIDA Perspective - Spring 2018 - World View
IIDA Perspective - Spring 2018 - 11
IIDA Perspective - Spring 2018 - Sum of Its Parts
IIDA Perspective - Spring 2018 - 13
IIDA Perspective - Spring 2018 - Talk, Talk
IIDA Perspective - Spring 2018 - Data Viz
IIDA Perspective - Spring 2018 - Pre/Post
IIDA Perspective - Spring 2018 - I Design
IIDA Perspective - Spring 2018 - Redesigning Gender
IIDA Perspective - Spring 2018 - 19
IIDA Perspective - Spring 2018 - 20
IIDA Perspective - Spring 2018 - 21
IIDA Perspective - Spring 2018 - 22
IIDA Perspective - Spring 2018 - 23
IIDA Perspective - Spring 2018 - The Real Deal
IIDA Perspective - Spring 2018 - 25
IIDA Perspective - Spring 2018 - 26
IIDA Perspective - Spring 2018 - 27
IIDA Perspective - Spring 2018 - 28
IIDA Perspective - Spring 2018 - 29
IIDA Perspective - Spring 2018 - Supermarket Shift
IIDA Perspective - Spring 2018 - 31
IIDA Perspective - Spring 2018 - 32
IIDA Perspective - Spring 2018 - 33
IIDA Perspective - Spring 2018 - 34
IIDA Perspective - Spring 2018 - 35
IIDA Perspective - Spring 2018 - Safe Spaces
IIDA Perspective - Spring 2018 - 37
IIDA Perspective - Spring 2018 - 38
IIDA Perspective - Spring 2018 - 39
IIDA Perspective - Spring 2018 - 40
IIDA Perspective - Spring 2018 - 41
IIDA Perspective - Spring 2018 - Ready for Takeoff
IIDA Perspective - Spring 2018 - 43
IIDA Perspective - Spring 2018 - 44
IIDA Perspective - Spring 2018 - 45
IIDA Perspective - Spring 2018 - 46
IIDA Perspective - Spring 2018 - 47
IIDA Perspective - Spring 2018 - 48
IIDA Perspective - Spring 2018 - 49
IIDA Perspective - Spring 2018 - Scratch Pad
IIDA Perspective - Spring 2018 - 51
IIDA Perspective - Spring 2018 - Insider Intel
IIDA Perspective - Spring 2018 - 53
IIDA Perspective - Spring 2018 - IIDA News + Updates
IIDA Perspective - Spring 2018 - 55
IIDA Perspective - Spring 2018 - Why This Design Works
IIDA Perspective - Spring 2018 - Cover3
IIDA Perspective - Spring 2018 - Cover4
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