Progressive Grocer - November 2008 - (Page 12)

Front end Market intelligence by the numbers NIELSEN’S Shelf stoppers GROCERY’S TOP 10 Hair care Largest sales increases in supermarkets tallied by The Nielsen Company. (52 weeks ending Sept. 6, 2008) Sales (millions) % change dollars 2008 2007 2008 % change units 2007 Hair growth product $10.7 Hair preparations-men’s 17.8 Hair coloring-men’s 35.4 Hair spray-women’s 126.9 Hair coloring-women’s 240.9 Creme rinses and conditioners 334.7 Hair spray-men’s 7.2 Hair preparations-other than men’s 66.2 Shampoo-aerosol/liquid/lotion/powder 646.0 Wave-setting products 182.8 Total hair care $1,676.2 15.3% 6.3 2.3 0.8 -0.8 -1.6 -1.7 -2.2 -2.6 -3.8 -2.2% 16.6% 17.2 -0.1 3.1 -1.5 3.6 -4.9 8.0 2.1 -2.6 1.7% 6.3% -3.8 2.2 -7.1 -0.1 -4.1 -1.1 -6.7 -3.9 -6.5 -4.7% 24.2% -1.1 -4.1 -2.1 -2.8 -0.4 -7.6 5.1 -2.4 -7.1 -2.6% NIELSEN’S Spotlight An increasing acceptance of men’s hair coloring products is apparent among aging consumers, particularly established and empty nest couples, as baby boomers continue to morph into senior citizens—but refuse to relinquish a youthful appearance. CROSS-MERCH. candidates Consumption index: Men’s hair coloring BehaviorStage Cosmopolitan centers Affluent suburban spreads Comfortable country Struggling urban areas Modest working towns Plain rural living Total WITH CHILDREN: Startup families HHs with young children only (<6) 59 83 60 107 69 91 57 71 42 68 47 50 55 78 Small-scale families Small HHs with older children (6+) Younger bustling families Large HHs with children (6+), HOH <40 39 37 30 39 34 37 36 Older bustling families Large HHs with children (6+), HOH 40+ 82 161 103 59 105 86 107 NO CHILDREN: Young transitionals Any size HHs, no children, <35 67 142 58 205 217 83 109 70 157 48 239 258 160 144 48 115 30 163 148 73 95 50 155 59 184 190 133 95 49 94 43 146 172 80 82 49 98 38 146 165 70 80 55 124 44 179 190 95 100 Independent singles 1-person HHs, no children, 35-64 • Wine • Ethnic HBC • Liquor • Nuts • Floral, gardening items • Photographic supplies • Fresh produce • Vitamins More ONLINE Senior singles 1-person HHs, no children, 65+ Established couples Source: The Nielsen Company 2+-person HHs, no children, 35-54 Empty nest couples 2+-person HHs, no children, 55-64 Senior couples Total Dig up actionable research and additional intelligence at Progressivegrocer.com ■ Very high consumption (150+) ■ High consumption (120-149) Average consumption = 100 12 • Progressive Grocer • November 2008 A H E A D O F W H AT ’ S N E X T www.progressivegrocer.com http://www.Progressivegrocer.com http://www.progressivegrocer.com

Table of Contents for the Digital Edition of Progressive Grocer - November 2008

Progressive Grocer - November 2008
Contents
Front End
Nielsen’s Shelf Stoppers/Spotlight
Market Snapshot
Lempert Report
Independents Report
Cover Story: Store of the Month
PG Industry Event
Private Label: What Economic Downturn?
Private Label: Critical Mass
2008 Category Captains Awards
Beverage Alcohol
Meat Snacks
Meat Trends
Produce
Holiday General Merchandise
Equipment Innovations

Progressive Grocer - November 2008