Progressive Grocer - December 2008 - (Page 10)

Front end Market intelligence by the numbers NIELSEN’S Shelf stoppers GROCERY’S TOP 10 Shelf-stable juices Largest sales increases in supermarkets tallied by The Nielsen Company. (52 weeks ending Oct. 4, 2008) Sales (millions) % change dollars 2008 2007 2008 % change units 2007 Vegetable juices and drinks-remaining $577.2 Fruit drinks and juices-cranberry 849.3 Fruit juice-apple 605.0 Fruit juice-pineapple 79.8 Fruit juice-lemon/lime 98.5 Fruit juice-remaining 528.5 Cider 50.9 Fruit juice-orange-other container 124.4 Fruit juice-grape 280.2 Fruit juice-grapefruit-other container 41.3 Total category $6,716.5 11.3% 3.4 2.5 2.0 1.6 1.1 0.5 0.0 -2.1 -2.3 -0.1% 22.6% 7.4 2.1 7.1 3.6 12.8 3.8 5.3 -2.0 1.5 2.8% 5.0% -1.8 -11.3 -8.7 -2.7 -4.2 -11.5 -4.7 -5.2 -5.5 -4.1% 16.6% 3.4 -4.3 3.9 1.7 5.0 -1.9 -13.6 -6.4 0.2 -0.8% Older consumers, particularly empty nest and senior couples, are seeking out such perceived healthier products as vegetable juices and drinks as a way to maintain their good health as they age. NIELSEN’S Spotlight Consumption index: Vegetable juices and drinks BehaviorStage Cosmopolitan centers Affluent suburban spreads Comfortable country Struggling urban areas Modest working towns Plain rural living Total CROSS-MERCH. candidates WITH CHILDREN: Startup families HHs with young children only (<6) 91 88 78 86 90 92 92 83 88 81 93 82 88 85 Small-scale families Small HHs with older children (6+) Younger bustling families Large HHs with children (6+), HOH <40 85 80 75 65 85 68 75 Older bustling families Large HHs with children (6+), HOH 40+ 115 107 111 87 105 91 104 NO CHILDREN: Young transitionals Any size HHs, no children, <35 55 75 98 97 122 145 94 71 92 101 114 144 171 108 71 89 114 119 141 172 112 59 72 87 103 155 113 86 71 75 93 93 133 161 97 64 69 101 110 121 154 98 65 78 99 107 135 158 100 Independent singles 1-person HHs, no children, 35-64 • Wine • Floral, gardening supplies • Canning, freezing supplies • Yeast • Nuts • Vitamins • Coffee • Liquor More ONLINE Senior singles 1-person HHs, no children, 65+ Established couples Source: The Nielsen Company 2+-person HHs, no children, 35-54 Empty nest couples 2+-person HHs, no children, 55-64 Senior couples Total Dig up actionable research and additional intelligence at Progressivegrocer.com ■ Very high consumption (150+) ■ High consumption (120-149) Average consumption = 100 10 • Progressive Grocer • December 2008 A H E A D O F W H AT ’ S N E X T www.progressivegrocer.com http://www.progressivegrocer.com http://www.progressivegrocer.com

Table of Contents for the Digital Edition of Progressive Grocer - December 2008

Progressive Grocer - December 2008
Contents
Front End: Onstead Becomes Interim Bi-Lo C.E.O.
Nielsen’s Shelf Stoppers/Spotlight: Shelfstable Juices/Vegetable Juices and Drinks
Market Snapshot: .Seattle-Tacoma,Wash
Retailer of the Year: Taking the lead
Lempert Report: Obama Prepares to Tackle Food Industry Issues
Independents Report: What Grocers Need to Know About Market Day
Consumer Research: Reason for Relevance
Shopper Culture: Reimagining Convenience Foods
Wake-up Call: The Ballad of The Egg Man
Eggs: A Kinder, Gentler Egg
Shelf-Stable Juice: Making a Splash
Post-PMA Show Analysis: High Yield
Niche Pork: Go Whole Hog for Local
Pharmacy: Chronic Customer Service
Technology: A Small-Town Grocer Discovers Digital DIY
Equipment Innovations
What’s Next: Editors’ Picks for Innovative Products

Progressive Grocer - December 2008