Grocery Natural & Organic: The New Face of Breakfast Sales While many grocery categories are either flat or in decline, one — natural and organic cereal — has shown itself to be recession-proof … for now. By Bob Phillips I 64 • Progressive Grocer • March 2009 n today’s challenging economic environment, one is hardpressed to find any kind of “feel-good” story to report on. And yet, for a little bit of good news, one need look only as far as the natural and organic sections that have become prevalent in most mainstream supermarkets. The reason is simple: Even with a shrink- A H E A D O F W H AT ’ S N E X T www.progressivegrocer.com
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Table of Contents for the Digital Edition of Progressive Grocer - March 2009