Progressive Grocer - April 2009 - (Page 10)

Front End Market intelligence by the numbers NIELSEN’S Shelf Stoppers GROCERY’S TOP 10 Salty Snacks Popcorn-popped Trail mixes Variety packs Pretzels Snacks-remaining Potato chips Potato sticks Puffed cheese Tortilla chips Corn chips Total category Largest sales increase in supermarkets tallied by The Nielsen Company (52 weeks ending Jan. 24, 2009) Sales (Millions) % Change Dollars 2008 2007 2008 % Change Units 2007 $139.0 143.6 264.1 677.2 953.8 2,829.3 20.8 566.0 2,037.5 344.2 $10,102.8 17.7% 14.0 13.2 11.1 9.4 8.8 7.8 7.1 6.5 3.8 6.6% 9.0% 7.7 7.6 4.7 14.9 -0.5 -5.6 1.3 4.5 6.1 3.3% -1.0% -1.6 2.4 1.0 3.3 -2.0 -3.0 -3.3 -0.4 -5.4 -1.7% 4.4% 1.5 2.1 0.3 7.8 -7.0 -8.8 -4.0 2.1 1.2 -1.5% NIELSEN’S Spotlight It’s no surprise that families with children, always in search of the most value for their snacking dollars, would opt overwhelmingly for variety packs to enable everyone in the household to indulge in his or her preferred nosh — without breaking the bank. Consumption index: Variety Snack Packs BehaviorStage Cosmopolitan centers Affluent suburban spreads Comfortable country Struggling urban areas Modest working towns Plain rural living Total CROSS-MERCH. candidates WITH CHILDREN: Startup families HHs with young children only (<6) 128 160 130 181 121 153 76 117 162 152 116 106 124 144 Small-scale families Small HHs with older children (6+) Younger bustling families Large HHs with children (6+), HOH <40 278 245 258 242 223 199 235 Older bustling families Large HHs with children (6+), HOH 40+ 222 279 212 202 241 174 226 NO CHILDREN: Young transitionals Any size HHs, no children, <35 54 19 11 96 77 61 94 55 33 14 111 87 53 128 73 33 13 99 72 42 107 48 25 19 93 83 59 91 62 34 18 100 72 44 99 62 26 17 82 54 34 81 58 28 16 97 73 46 100 Independent singles 1-person HHs, no children, 35-64 • Disposable diapers and training pants • Baby food • Baby needs • Breakfast food • Prepared foods-dry mixes • Fruit-dried • Ice • Sanitary protection Senior singles 1-person HHs, no children, 65+ More ONLINE Established couples Source: The Nielsen Company 2+-person HHs, no children, 35-54 Empty nest couples 2+-person HHs, no children, 55-64 Senior couples Total Dig up actionable research and additional intelligence at Progressivegrocer.com ■ Very high consumption (150+) ■ High consumption (120-149) Average consumption = 100 10 • Progressive Grocer • April 2009 A H E A D O F W H AT ’ S N E X T www.progressivegrocer.com http://www.progressivegrocer.com http://www.progressivegrocer.com

Table of Contents for the Digital Edition of Progressive Grocer - April 2009

Progressive Grocer - April 2009
Contents
Nielsen's Shelf Stoppers/Spotlight: Salty Snacks/Variety Snack Packs
Market Snapshot: Cleveland, Ohio
Independents Report: How Jax Markets' MacAloney Triumphed Over Adversity
Lempert Report: Consumers in Command
Nielsen Report: Keeping Up With the Economy: Insights and Opportunities in Uncertain Times
Store of the Month: Close to Home
Sustainability Best Practices: It's Not Easy Being Green
Give Green, Get Green
Store of the Month: The Collection
Household Cleaners: Green Clean Is Growing
Meat Conference: Annual Meat Conference Rustles Up Retailers, Vendors to Denver
Produce: Organic Opportunities
Meat: Premium Possibilities
Reusable Bags: Paper, Plastic or Yours?
Technology: Priced to Sell
Equipment: A Flash of Green
What's Next: Editors' Picks for Innovative Products

Progressive Grocer - April 2009