Progressive Grocer - May 2009 - (Page 10)

Front End Market intelligence by the numbers NIELSEN’S Shelf Stoppers GROCERY’S TOP 10 Candy Largest sales increase in supermarkets tallied by The Nielsen Company (52 weeks ending Feb. 21, 2009) Sales (Millions) % Change Dollars 2009 2008 2009 % Change Units 2008 Marshmallows Candy-Chocolate Candy-Nonchocolate Candy-Chocolate-Miniatures Candy-Hard Rolled Candy-Lollipops Candy-Nonchocolate-Miniatures Candy-Chocolate-Special Breath Sweeteners Candy-Dietetic-Chocolate Total category $134.3 1,746.2 954.2 508.9 27.9 74.3 33.7 394.8 85.2 50.1 $4,054.7 3.3% 3.0 1.7 0.7 -0.5 -0.6 -2.0 -2.4 -3.7 -6.7 1.2% 3.3% 4.0 2.2 1.5 3.5 -1.4 -4.0 6.3 -12.6 -4.3 2.7% -1.2% -10.3 -4.5 -1.4 8.8 -6.7 -5.3 -6.9 -8.1 -14.3 -7.6% -0.7% -0.2 -2.3 4.1 -8.8 -5.2 -4.2 -5.5 -12.4 12.3 -0.8% Source: The Nielsen Company NIELSEN’S Spotlight In times of economic upheaval, edible indulgences like candy can indeed be dandy, which goes far toward explaining its higher consumption rates among older bustling families, empty nesters and seniors, all of whom are facing particular financial challenges right now — and who may feel they’ve earned the right to splurge a little. Consumption index: Chocolate Candy* BehaviorStage Cosmopolitan Centers Affluent Suburban Spreads Comfortable Country Struggling Urban Areas Modest Working Towns Plain Rural Living Total CROSS-MERCH. Candidates WITH CHILDREN: Startup Families HHs with young children only (<6) 78 93 82 114 92 115 81 87 89 102 78 114 84 107 Small-Scale Families Small HHs with older children (6+) *Excludes chocolate candy-special, chocolate candy-miniatures and chocolate candy-dietetic Younger Bustling Families Large HHs with children (6+), HOH <40 96 96 101 83 94 107 97 Older Bustling Families Large HHs with children (6+), HOH 40+ 112 133 140 105 129 135 129 NO CHILDREN: Young Transitionals Any size HHs, no children, <35 52 67 81 103 111 116 87 59 77 79 117 125 120 105 74 92 75 122 129 120 110 57 70 66 107 115 100 83 72 78 82 115 126 124 99 76 86 79 123 128 123 105 65 78 78 116 124 120 100 Independent Singles 1-person HHs, no children, 35-64 • Canning and Freezing Supplies • Butter and Margarine • Coffee • Floral, Gardening Items • Vegetables-Canned • Baking Supplies • Nuts • Cottage Cheese, Sour Cream and Toppings Senior Singles 1-person HHs, no children, 65+ More ONLINE Established Couples 2+-person HHs, no children, 35-54 Empty Nest Couples 2+-person HHs, no children, 55-64 Senior Couples Total Dig up actionable research and additional intelligence at Progressivegrocer.com ■ Very High Consumption (150+) ■ High Consumption (120-149) Average Consumption = 100 10 • Progressive Grocer • May 2009 A H E A D O F W H AT ’ S N E X T www.progressivegrocer.com http://www.progressivegrocer.com http://www.progressivegrocer.com

Table of Contents for the Digital Edition of Progressive Grocer - May 2009

Progressive Grocer - May 2009
Contents
Nielsen's Shelf Stoppers/Spotlight: Candy/Chocolate Candy
Market Snapshot: Tampa-St. Petersburg, Fla.
The 76th Annual Report of the Grocery Industry: Opportunity Knocking
Industry Ranking: The Super 50
Independents Report: IGA's Stores Down Under Are Experts at Giving Back
Lempert Report: Sustainable Agriculture is the Key to Feeding the World
Store of the Month: Angels in the City
United Fresh Product Forecast: Save-A-Lot Savors Suite Life at United Fresh
Meat/Seafood: A Signature Cut
Show Preview: IDDBA's Dairy-Deli-Bake 2009
Beverage Alcohol: A Heads-Up for Hops
Confectionery: Eye Candy
Hand-Held Frozen Entrees: Holding On
Coffee: Bean Counters
Private Label Trends: Private Practice
HBC: A Healthy Boost
Technology Case Study: Employ Automated Hiring
Equipment: Reach for Safety
What's Next Editors' Picks for Innovative Products
General Merchandise Taking Stock

Progressive Grocer - May 2009