Progressive Grocer - June/July 2009 - (Page 83)

Better cleaning and a bigger basket. It’s a perfect match. Ask shoppers if they want an oral care system that removes more plaque for up to 7x better cleaning*, and the answer would be a resounding, “I do.” By letting shoppers know they can get up to 7x better cleaning when they use Crest and Oral-B products together, we’re driving them to buy multiple segments in a single trip to your store. In fact, P&G has achieved a 28%** increase in households buying two or more P&G oral care brands. With results like that, the honeymoon has no end in sight. *On teeth with regular use vs. a regular manual toothbrush and regular anti-cavity toothpaste. **AC Nielsen HH Panel Data 6-month period (Jan-June 07) vs. PY (Jan-June 06). ©2008 P&G OPAD08952 http://www.crest.com/home/index.jsp

Table of Contents for the Digital Edition of Progressive Grocer - June/July 2009

Progressive Grocer - June/July 2009
Table of Contents
Nielsen’s Shelf Stoppers/ Spotlight: Cheese/Shredded Cheese
Market Snapshot: Sacramento-Stockton-Modesto, Calif.
Independents Report: The Advantages of Older Associates
Lempert Report: Food Experts Tackle the Economy
Industry Achievement: The Top 100 Women in Grocery
Multicultural Marketing: 2050 is Today
Retailer of the Year: Celebrating Kroger
2009 Deli/Bakery Operations Review: Shrink-Wrapped
Fresh Developments: Consumer Shifts Create New Complexities for Fresh Food Trading Partners
Produce: Brimming With Possibilities
Meat: Fired Up!
Store of the Month: Giant Eagle’s Express-Ohhh!
Cheese: Cooked Cheese and Other Spiritual Revelations
Beverage Alcohol: A Cup of Cheer
Frozen Foods: Frozen Vegetable Sales are Steaming
Real Estate: Bigger is not Always Better
Technology: At Your Service
Equipment Innovations
What’s Next: Editors’ Picks for Innovative Products

Progressive Grocer - June/July 2009