Progressive Grocer - June/July 2009 - (Page 89)

productive changes the store has undergone. “Everything inside these four walls has been picked up, moved and/or replaced to some degree.” Stay and Eat A 19-year company veteran who has held various positions throughout his career, Zivek displays unmistakable pride and passion when discussing the smallscale store’s transformation, which boasts a variety of company firsts, including a signature gourmet muffin program that’s found in the fresh bakery. “We’re the only store in the company that offers this recipe,” he reveals, adding that, “once you try one, you won’t be able to eat a muffin anywhere else.” The full array of breakfast offerings on the hot bar is also unique to Giant Eagle Express as the only store in the company to court breakfasters with a restaurant-quality menu. It goes without saying that the store really jumps at traditional mealtimes, which Zivek says is particularly satisfying. “I’ve never been in a store like this, where the breakfast, lunch and evening crowds are so condensed. The food bar is a great way to deliver on multiple customers’ meal needs and also be able to deliver a variety of other products that meet a wide variety of other shopping needs as well.” While the standard fare — such as coffee, breakfast favorites, sandwiches, hot foods and soups — rule during the busy breakfast, lunch and dinner hours, “We do have people that do their fullorder shopping here, while many others rely on us for supplemental midweek fill-ins, and still others simply for the quick in-and-out items and sit-down meals.” The 40-seat in-store café, which enables customers to grab a comfortable spot to enjoy their breakfast, lunch, dinner and/or free 24/7 Wi-Fi access, was also enhanced from its previous iteration with a privacy wall that, Zivek says, has been very well received by customers, now that it feels more like an enclave rather than a central part of the total store. Communicating to customers with its own unique ads and in-store specials lineup, another highlight of the re-engineered Giant Eagle Express is a lessis-more floral strategy that’s ideal for capturing The store blends the familiar look of a traditional GetGo at the gas pumps with a Market District-type prepared foods and grocery presentation inside. impulse floral purchases. Prominently merchandised in close proximity to the main grocery-oriented checkout via an eye-catching display, the scaleddown floral setup leads with affordable, everyday low price points offered for two signature bouquets, one of which is priced at $12.99, while the second, a six-stem rose arrangement, sells for $6.99. “We’re not looking to solve every kind of floral Independent Distributorship Opportunities Available 1-888-419-33PF www.pepperidgefarm.com Click on the “About Us” tab - then Click “Distributorships” Neither Pepperidge Farm, Incorporated nor any of its respective employees or representatives makes any representations or guarantees with respect to the sales or other information contained or arrangements to acquire any such distributorship from any current Pepperidge Farm Distributor. Any investment in such distribution rights involves potential risks. Each prospective purchaser should consult with his, her or its own advisors as to Legal, Tax, Business, Financial and related aspects of the purchase of such distribution rights. Past performance is no guarantee of future return. www.progressivegrocer.com A H E A D O F W H AT ’ S N E X T Progressive Grocer • June/July 2009 • 89 http://www.pepperidgefarm.com http://www.pepperidgefarm.com http://www.progressivegrocer.com

Table of Contents for the Digital Edition of Progressive Grocer - June/July 2009

Progressive Grocer - June/July 2009
Table of Contents
Nielsen’s Shelf Stoppers/ Spotlight: Cheese/Shredded Cheese
Market Snapshot: Sacramento-Stockton-Modesto, Calif.
Independents Report: The Advantages of Older Associates
Lempert Report: Food Experts Tackle the Economy
Industry Achievement: The Top 100 Women in Grocery
Multicultural Marketing: 2050 is Today
Retailer of the Year: Celebrating Kroger
2009 Deli/Bakery Operations Review: Shrink-Wrapped
Fresh Developments: Consumer Shifts Create New Complexities for Fresh Food Trading Partners
Produce: Brimming With Possibilities
Meat: Fired Up!
Store of the Month: Giant Eagle’s Express-Ohhh!
Cheese: Cooked Cheese and Other Spiritual Revelations
Beverage Alcohol: A Cup of Cheer
Frozen Foods: Frozen Vegetable Sales are Steaming
Real Estate: Bigger is not Always Better
Technology: At Your Service
Equipment Innovations
What’s Next: Editors’ Picks for Innovative Products

Progressive Grocer - June/July 2009