Progressive Grocer - October 2009 - (Page 102)

tion of stuff, so we will be gearing our product offerings to more mid-priced offerings instead of high-end products.” Perimeter Plays Over by the meat case, the Beef Checkoff got in on the game by teaming up once more with center store stalwarts Kraft A.1 and AnheuserBusch’s Budweiser on an August/September tailgating promotion including moneysaving in-store tear-pad coupons that featured steak and burger recipes, and a SepProcter & Gamble has forged a groundbreaking multi-year marketing tember Sutter Home promoand sponsorship alliance with the NFL that encompasses several of the tion offering $1 off beef when manufacturer’s nonfoods categories, including Male Grooming, Household shoppers buy the wine. Needs and Fabric Care (see more online). Still on tap for the program highlight holiday products and give a boost [to] the is a winter roast promotion in collaboration with holiday. This year, we will do the same … [W]ith the New York Texas Toast, Idaho Potatoes, Mrs. Dash uncertain economy, we want to ensure a successful and Sutter Home. Starting Nov. 8, 445 million FSIs holiday season. Our festival features vendors from will be distributed nationally with two coupons for $1 across the country. We usually have between 20 and 30 off beef with the purchase of Texas Toast or a Mrs. food vendors offering free samples, as well as 75 wines Dash seasoning product, available for sample. We noticed that the wines and while bottleneck hangers products we sampled last year returned an average on Sutter Home wines boost of 15 percent.” will include a beef roast “This holiday [season] will be more about family, Although the event will proceed as usual, the and baked potato recipe and less about the accumulation of stuff.” not-quite-over recession will have an effect on the along with a $1-off-beef —Donald G. Fallon, Ring Bros. Marketplace items offered this year, observes Fallon. “This year, we incentive with the purrealize that the economy is first and foremost on chase of Texas Toast. everyone’s minds,” he says. “So, we will plan our “This year, there is an opportunity for retailers to a trip for four to Miami to tailgate with the footofferings accordingly. [T]his holiday [season] will increase customer loyalty and profits during the hol- ball great and attend the Super Bowl. Submissions be more about family and less about the accumula- iday season,” says Randy Irion, director of channel will be accepted through Nov. 16 at TheOthermarketing for the Centennial, Colo.-based National WhiteMeat.com, from which eight regional finalProgressivegrocer.com Cattlemen’s Beef Association, which contracts to ists will be selected Dec. 1. Through Dec. 25, conTo find out about seasonal promotions taking manage retail programs for the Beef Checkoff. sumers can vote for the finalist they think deserves “Lower-than-average wholesale prices of beef middle the title of the ultimate pork tailgater. place in the center store and nonfoods aisles, meats are anticipated to continue into the fall, allowElsewhere in the perimeter, Wisconsin cheese is visit Progressivegrocer.com/seasonal. ing retailers to successfully feature loin and rib roasts, promising to have a championship season of its own. and capitalize on traditional seasonal volume. These will be a great choice for consumers who want to enjoy tender roasts at home this season.” To that end, the Beef Checkoff has recently bowed the Beef Alternative Merchandising (BAM) program, which brings together new merchandising methods for the top loin, ribeye and top sirloin cuts, notes Irion. “The program addresses price sensitivities and provides consumers with leanerlooking and more affordable cuts that are just the right size for today’s smaller families,” he observes. “There are three new roasts in the BAM program: Beef Top Loin Petite Roast Boneless, Beef Ribeye Petite Roast Boneless and Beef Top Sirloin Petite Roast Boneless. We anticipate seeing more of these new roasts in the product mix for the holidays.” BAM product information, cutting guide videos and point-of-sale materials can be found at www.BeefRetail.org. But it’s not just beef that’s making all the impressive plays during this period. The Des Moines, Iowa-based National Pork Board, via the Pork Checkoff, has recruited Emmitt Smith to take part in the “Pork Recipe Playoffs” promotion, which enables pork enthusiasts to submit their finest tailgating recipes for the chance to win #1 in Sales? #1 in Turns? #1 in GMROI? How Do You Get Understands Your Language. Contact Shelia Showalter at Value Quest 330-478-0755 ext. 4315 or shamwowsales@fitnessquest.com • Progressive Grocer • October 2009 A H E A D O F W H AT ’ S N E X T www.progressivegrocer.com http://www.BeefRetail.org http://www.TheOtherWhiteMeat.com http://www.TheOtherWhiteMeat.com http://www.Progressivegrocer.com http://www.Progressivegrocer.com/seasonal http://www.progressivegrocer.com

Table of Contents for the Digital Edition of Progressive Grocer - October 2009

Progressive Grocer - October 2009