Progressive Grocer - October 2009 - (Page 12)

Front End Market intelligence by the numbers NIELSEN’S Shelf Stoppers Oral Hygiene GROCERY’S TOP 10 Largest Sales Increases in Supermarkets Tallied by The Nielsen Company (52 Weeks Ending July 11. 2009) Sales (Millions) % Change Dollars 2009 2008 % Change Units 2008 Tooth Cleaners $639.6 Oral Rinses and Antiseptics 328.1 Oral Hygiene Brushes 214.8 Dental Floss 72.2 Denture Adhesives 70.2 Oral Hygiene Appliances and Accessories 66.8 Tooth Whiteners 52.7 Denture Cleansers 43.3 Dental Accessories 17.6 Oral Care Combination Treatments and Programs 8.7 Total Category $1,516.7 -2.0% -2.9 -7.0 -6.3 -4.1 -9.5 -18.2 -4.0 6.0 38.6 -4.1% -1.1% 0.8 -4.4 -0.7 -2.6 2.2 10.6 -5.5 1.4 13.1 -0.8% -6.0% -6.8 -6.7 -3.4 -5.5 -10.1 -8.0 -5.4 1.8 53.8 -5.9% -0.5% -1.4 -6.0 -1.9 -3.6 2.0 5.9 -7.0 1.0 -1.0 -1.9% The older consumers get, it seems, the more they care about preserving their dental health by means beyond daily brushing. Empty nesters and senior couples in particular seem particularly keen to avoid the fate of dentures, as part of the overall baby boomer focus on fitness and vitality well into one’s golden years. NIELSEN’S Spotlight Consumption index: Dental Accessories BehaviorStage Cosmopolitan Centers Affluent Suburban Spreads Comfortable Country Struggling Urban Areas Modest Working Towns Plain Rural Living CROSS-MERCH. Candidates Total WITH CHILDREN: Startup Families HHs with young children only (<6) 43 96 99 82 53 66 56 92 46 86 22 67 54 78 Small-Scale Families Small HHs with older children (6+) Younger Bustling Families Large HHs with children (6+), HOH <40 Older Bustling Families Large HHs with children (6+), HOH 40+ NO CHILDREN: Young Transitionals Any size HHs, no children, <35 60 139 152 123 207 208 120 34 107 147 105 167 228 115 27 77 130 88 159 233 105 30 64 110 73 131 104 86 33 82 107 99 174 210 97 33 91 74 103 116 143 82 37 94 112 Independent Singles 1-person HHs, no children, 35-64 Senior Singles 1-person HHs, no children, 65+ • Wine • Liquor • Floral and gardening units • Nuts • Vitamins • Coffee • Pet Food • Puddings and Desserts-Dairy More ONLINE Established Couples 2+-person HHs, no children, 35-54 Source: The Nielsen Company 99 157 193 100 Empty Nest Couples 2+-person HHs, no children, 55-64 Senior Couples 2+-person HHs, no children, 65+ Total Dig up actionable research and additional intelligence at Progressivegrocer.com ■ Very High Consumption (150+) ■ High Consumption (120-149) Average Consumption = 100 • Progressive Grocer • October 2009 A H E A D O F W H AT ’ S N E X T www.progressivegrocer.com http://www.Progressivegrocer.com http://www.progressivegrocer.com

Table of Contents for the Digital Edition of Progressive Grocer - October 2009

Progressive Grocer - October 2009