Progressive Grocer - October 2009 - (Page 26)

ADVERTISEMENT EXECUTIVE VIEWPOINTS FLEXCHOICE: Building Meat Case Profits with Pork MORE CHOICE. MORE TASTE. MORE PROFITS. T Rich Carlson V.P. Brand Management Hatfield Quality Meats he hard-working people at Hatfield Quality Meats have long been frontrunners in the production and packaging of fine pork products. So, it comes as no surprise that they have dedicated themselves to spearheading their innovative, versatile, FLEXCHOICE Retail Pork Solutions Program. Implemented as a way to offer retailers a competitive edge, the FLEXCHOICE program will enable meat departments across the country to increase sales, reduce overhead, and garner greater profits by providing pork products that are precisely cut, uniform in appearance, and packaged in a way that offers a longer shelf life and is convenient to both meat departments and consumers. To learn more about Hatfield’s FLEXCHOICE program and how it will benefit meat departments across the country, Progressive Grocer sat down with Hatfield’s Vice President of Brand Management, Rich Carlson. Carlson beamed with pride discussing the company’s latest advance and clearly illustrated how the FLEXCHOICE program will revolutionize meat cases across the country. products and consumers a greater choice in how they purchase our products. For the retailer that means more options in packaging – from the way the pork is packaged, be it in semi-rigid skin packs, modified atmosphere packs or flexible roll stock packaging, to the length of shelf life, restaurant quality cuts of meat, and versatile ease of stocking. For the consumer, FLEXCHOICE offers both convenience and safety. Our packaging options meet the needs of both smaller and larger households. All while increasing freshness and safety. The need to freeze meats is lessened, as well as the overall handling. Not only is the meat packaged in a way that improves safety, it also increases flexibility. Give the people what they need and want. That’s what we aim for at Hatfield. stock. The fact that the desired cuts of meat are in stock alone will increase sales. Shoppers will abandon a purchase and go to a competitors’ store before they substitute an item at that retail location. Beyond the versatility of the packaging and the ease it offers, FLEXCHOICE is also what consumers are looking for in their meat cases. The gourmet, restaurant cuts of meat, the ease of use and the easy storage. Q: How does FLEXCHOICE respond to consumers’ shopping needs and concerns? A: FLEXCHOICE allows pork to be conveniently cut and packaged, in addition to being sold in gourmet, restaurant style cuts that are a uniform weight. It streamlines the meal planning process and allows households, be it an individual household to a family of eight, to better prepare for meals. And, as I mentioned prior, FLEXCHOICE also reduces the overall handling of meat on the store end, potentially eliminates the freezing and thawing of meats. These two improvements alone, greatly increases safety, which is a growing concern for shoppers. Beyond these practical needs, FLEXCHOICE also improves the merchandising quality and appearance of a meat case; thus, increasing the appeal to shoppers. We all eat with our eyes first, after all! Q: How will FLEXCHOICE benefit retailers? A: For starters, FLEXCHOICE will give retailers a real competitive edge. By increasing shelf life up to 21 days, allowing retailers to stock 25 to 35 percent more facings in the refrigerated section, and being leak proof, our product saves manpower hours and increases yield. FLEXCHOICE also offers tighter control over stocking issues and shrink issues. It also means that the cuts of pork customers are looking for will be in Q: What is the overall aim of FLEXCHOICE? A: We want to give retailers greater choice in how they sell Hatfield’s pork

Table of Contents for the Digital Edition of Progressive Grocer - October 2009

Progressive Grocer - October 2009

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https://www.nxtbook.com/nxtbooks/nielsen/pg_20090809
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