Progressive Grocer - October 2009 - (Page 37)

Introducing “The Smarter Cooking Oil ” TM Pompeian OlivExtra® Plus with Omega-3 DHA Profit from the growing Omega-3 DHA trend! Two years ago, Pompeian introduced OlivExtra®, the perfect blend of premium Pompeian Extra Virgin Olive Oil and canola cooking oil. Now we’re launching OlivExtra® Plus with Omega-3 DHA. It delivers all the great taste and benefits of premium Pompeian Extra Virgin Olive Oil, the added health benefits and value of canola oil – and the essential fatty acid, DHA, one of the hottest food enhancement trends today! With our olive oil, canola oil, and Omega-3 DHA, Pompeian OlivExtra Plus supports brain, eye and heart health throughout life. Drive upscale, educated, and health-conscious consumers to your store. Here’s why you want the OlivExtra Plus consumers in your store: • They will add incremental sales in your oil category “Through our innovation, Pompeian is always putting • They are college educated, affluent, and health aware the healthiest, best tasting, • They will purchase better cuts of meat, more and best selling products expensive seafood, etc. on your shelf.” • They will shop in your profitable health food Bill Monroe CEO of Pompeian and and organic food sections “King of All Olive Oil” • And expectant mothers know the value of Omega-3 DHA ceo@pompeian.com and will want to add OlivExtra Plus to their diet Pompeian OlivExtra Plus with Omega-3 DHA, “The Smarter Cooking Oil,” is a no brainer for you because it will add incremental sales and profits! Contact Bob Eckhoff, VP of Sales via email: VPsales@pompeian.com www.pompeian.com life’sDHATM is a trademark of Martek Biosciences Corporation These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. http://www.pompeian.com http://www.pompeian.com

Table of Contents for the Digital Edition of Progressive Grocer - October 2009

Progressive Grocer - October 2009