Progressive Grocer - October 2009 - (Page 90)

2009 Produce Operations Review reported decreased same-store produce sales from last year’s 8.6 percent tally, while the remaining 20.6 percent who said sales remained the same is slightly higher than the prior Produce Consumer Trends year’s 17.2 percent finding. When asked about produce sales changes from January to June 2009, this year’s diverse slate of respondents had a slightly easier go of it, relatively speaking, with 36.5 percent reporting increases, 41.3 percent reporting decreases and 22.2 percent on par with the prior year sales, good for a negligible -0.6 per- cent comparable net decline. However, while the national economy was originally thought to be on the mend heading toward the last quarter of 2009, produce directors Item Penetration Item $ per Item Buyer Item Trips per Item Buyer Item $ per Item Trip Item Units per Item Trip Purchase Cycle (in Elapsed Days) % Repeat Buyers Total Fresh Produce Apples Carrots Cauliflower Celery Cranberries Garlic Grapefruit Herbs Kiwi Lettuce Mushrooms Onions Oranges Potatoes Radishes Spinach Sprouts Strawberries Tomatoes Fruit-Remaining 95.9% 36.6 72.2 15.2 47.0 6.7 10.9 6.4 12.4 2.2 54.3 35.6 46.9 25.9 73.0 7.9 16.0 5.0 59.3 48.0 64.0 $94.64 15.13 9.95 5.85 5.47 4.30 2.69 10.03 5.38 6.30 9.71 11.50 7.54 11.81 17.45 3.21 8.39 3.69 17.42 12.76 28.63 15.55 19.9 3.4 5.0 2.4 3.2 1.3 1.6 2.5 2.2 1.6 5.3 4.5 3.4 2.6 5.1 2.4 2.7 2.2 4.8 4.1 5.7 3.8 $4.76 4.46 1.97 2.44 1.73 3.42 1.71 4.07 2.45 3.95 1.82 2.55 2.21 4.46 3.44 1.35 3.07 1.65 3.65 3.09 5.07 4.09 1.9 1.2 1.2 1.1 1.1 1.6 1.1 1.1 1.3 1.1 1.1 1.2 1.1 1.1 1.2 1.2 1.2 1.1 1.4 1.2 1.5 1.4 14.8 45.1 43.9 59.9 60.9 38.7 91.6 49.3 60.0 58.1 35.7 39.0 60.4 52.7 46.0 49.4 46.1 47.5 25.8 39.0 31.4 42.6 97.1 59.7 79.0 46.5 62.8 18.9 30.6 41.4 41.5 26.2 73.9 67.8 67.4 52.2 80.4 41.2 49.3 39.5 72.1 65.8 74.3 62.9 Vegetables-Remaining 46.8 INCLUDES UPC PRODUCTS ONLY SOURCE: THE NIELSEN COMPANY, TOTAL U.S., 52 WEEKS ENDING DEC . 27, 2008 • Progressive Grocer • October 2009 A H E A D O F W H AT ’ S N E X T www.progressivegrocer.com http://www.progressivegrocer.com

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Progressive Grocer - October 2009