Progressive Grocer - January/February 2010 - (Page 12)

Front End Market intelligence by the numbers NIELSEN’S Shelf Stoppers Cough and Cold Remedies Largest Sales Increases in Supermarkets Tallied by The Nielsen Company (52 Weeks Ending Oct. 31, 2009) GROCERY’S TOP 10 Sales (Millions) % Change Dollars 2009 2008 % Change Units 2008 Cough Syrups and Tablets Cough Drops Cold Remedies-Adult Cold Remedies-Children Nasal Products-Internal Breathing Aids-External Throat Lozenges Sinus Remedies Cough and Cold Throat Sprays Vaporizing Products Total Category $178.4 79.6 743.8 95.9 104.9 28.4 50.3 47.3 10.0 6.1 $1,344.7 6.1% 0.8 -0.4 -0.5 -0.6 -2.8 -3.2 -8.7 -14.5 -27.3 -0.3% 9.7% 8.2 8.0 -10.0 5.8 -1.7 -3.6 -2.7 -1.9 -14.0 5.1% 0.4% 0.7 -2.4 -5.0 -1.8 -0.9 -2.3 -9.9 -14.7 -28.7 -2.1% 2.3% 5.3 -1.2 -13.8 0.6 -3.5 -2.9 -2.6 -1.4 -14.4 -0.8% Empty nesters and senior couples are paying particular attention to their health this cold and flu season, as evidenced by their aboveaverage consumption of cough syrups and tablets. Perhaps living in close proximity to a potentially hacking spouse (not to mention possibly infected offspring returning for the holidays) is driving such purchases. NIELSEN’S Spotlight Consumption index: Cough Syrups and Tablets BehaviorStage Cosmopolitan Centers Affluent Suburban Spreads Comfortable Country Struggling Urban Areas Modest Working Towns Plain Rural Living Total CROSS-MERCH. Candidates WITH CHILDREN: Startup Families HHs with young children only (<6) 120 115 115 97 110 107 76 99 118 93 107 107 109 103 Small-scale Families Small HHs with older children (6+) Younger Bustling Families Large HHs with children (6+), HOH <40 Older Bustling Families Large HHs with children (6+), HOH 40+ NO CHILDREN: Young Transitionals Any size HHs, no children, <35 54 71 78 109 125 132 95 76 59 72 112 118 124 103 80 85 67 107 133 122 107 55 62 72 98 133 119 83 64 69 72 121 140 132 100 70 74 75 112 135 136 105 65 70 73 Independent Singles 1-person HHs, no children, 35-64 Senior Singles 1-person HHs, no children, 65+ • Disposable Diapers and Training Pants • Baby Food • Dough Products • Butter and Margarine • Pasta • Breakfast Food • Fruit-Dried • Baby Needs More ONLINE Established Couples 2+-person HHs, no children, 35-54 Source: The Nielsen Company 111 130 129 100 Empty Nest Couples 2+-person HHs, no children, 55-64 Senior Couples 2+-person HHs, no children, 65+ Total Dig up actionable research and additional intelligence at Progressivegrocer.com ■ Very High Consumption (150+) ■ High Consumption (120-149) Average Consumption = 100 • Progressive Grocer • January/February 2010 A H E A D O F W H AT ’ S N E X T www.progressivegrocer.com http://www.Progressivegrocer.com http://www.progressivegrocer.com

Table of Contents for the Digital Edition of Progressive Grocer - January/February 2010

Progressive Grocer - January/February 2010
Contents
Nielsen’s Shelf Stoppers/Spotlight
Progressive Grocer’s Outstanding Independents Awards: Independent Inspiration
Outstanding Regional Retailer: All Together Now
Outstanding Community-based Retailer: Sharing the Vision
Outstanding Independent Wholesaler:Values for Growth
Independents Report: A Lasting Legacy of Leadership and Inspiration
Fresh Perspectives: Spartan’s Fresh Outlook
Produce: Priced to Move
Refrigerated Meat: A Great (Meaty) Start
Frozen Seafood: Reel it In
Beverage Alcohol: Let it Pour
OTC Medications: Extended Flu Season
FutureTech: Going Mobile
Retail Profile: Food Lion: Renewed
GMA Director’s Note: Leading the Charge
Best Practices: A New Approach to Knowledge
Food Marketing Insights: Got Talent?
Upcoming Events: International Eats
What’s Next

Progressive Grocer - January/February 2010

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