Progressive Grocer - January/February 2010 - (Page 56)

Grocery Pour Supermarket retailers are looking to wine for sales growth in the midst of a challenging economy. By Joe Weston, Gerke & Associates Sales Growth Potential for Wine Subcategories Value/Economy Table Wines Mid-priced Table Wines Let it he year 2010 is shaping up as even more challenging than 2009 for retailers in most industries, according to published forecasts. Many consumers are changing their buying habits in today’s economy. Some are “buying down” with less expensive products, while others are postponing nonessential purchases. It’s a challenging retail environment, but what does it mean for supermarket retailers that sell alcohol beverages in their stores? According to a recent Beverage Insights study, supermarket retailers are turning to wine as the most important source of sales growth in the alcohol beverage category. And within• Progressive Grocer • January/February 2010 T 3.85 3.67 3.63 2.64 1.0 Low 2.0 3.0 Medium 4.0 5.0 High Box Wines Premium/SuperPremium Wines * Beverage Insights is a collaboration between Gerke & Associates, Inc. and Progressive Grocer Rating the Relative Importance of Categories to Basket Ring Wine 4.52 4.04 3.76 1.0 Low 2.0 3.0 Medium 4.0 5.0 High Spirits Beer A H E A D O F W H AT ’ S N E X T

Table of Contents for the Digital Edition of Progressive Grocer - January/February 2010

Progressive Grocer - January/February 2010
Nielsen’s Shelf Stoppers/Spotlight
Progressive Grocer’s Outstanding Independents Awards: Independent Inspiration
Outstanding Regional Retailer: All Together Now
Outstanding Community-based Retailer: Sharing the Vision
Outstanding Independent Wholesaler:Values for Growth
Independents Report: A Lasting Legacy of Leadership and Inspiration
Fresh Perspectives: Spartan’s Fresh Outlook
Produce: Priced to Move
Refrigerated Meat: A Great (Meaty) Start
Frozen Seafood: Reel it In
Beverage Alcohol: Let it Pour
OTC Medications: Extended Flu Season
FutureTech: Going Mobile
Retail Profile: Food Lion: Renewed
GMA Director’s Note: Leading the Charge
Best Practices: A New Approach to Knowledge
Food Marketing Insights: Got Talent?
Upcoming Events: International Eats
What’s Next

Progressive Grocer - January/February 2010