Progressive Grocer - January/February 2010 - (Page 77)

Alimentaria 2010’s expos and events will be combined in a single location to help retailer attendees stretch their travel dollars. International Eats By Joseph Tarnowski I In response to attendee and exhibitor requests — and also to the difficult economy — international food and drinks exhibition Alimentaria 2010 will be held March 22 to March 26, 2010, in a single location: Fira de Barcelona’s Gran Vía venue.The event will concentrate all of its activities in the venue’s pavilions. “We’re taking a realistic approach to the current economic situation,” J. Antonio Valls, exhibition abroad, as well as 30 percent of its exhibitors (up 2 percent from the 2008 event), and has increased the percentage of international booth space to accommodate the increase. Indeed, Alimentaria Exhibitions sees this internationalization as a way out of the economic crisis, and its 2010 event seeks to establish itself as a vehicle for the internationalization of the Spanish food and beverage industry, and is driving this effort with an aggressive foreign promotion campaign. In addition to internationalization, the event’s various shows will all co-exist under the same roof. Its two broad-themed events focus on brands (The Festival of Brands) and innovation (Innoval 2010). The eighth International Food Forum will be held in concert with A H E A D O F W H AT ’ S N E X T director and deputy managing director of Alimentaria Exhibitions, told an audience of more than 60 international journalists during a press conference in Barcelona, Spain. To assist in driving exhibitor participation, the show now offers the option of smaller booth space. According to forecasts from show organizers, close to 5,000 companies will occupy around 94,500 square meters of exhibition space. The group expects more than 20 percent of the show’s 150,000 visitors to come from More ONLINE For additional information on Alimentaria 2010, visit Innoval 2010, with the presentation of a study prepared by the consulting firm Synovate: “What Consumers of Brands Expect: The Manufacturer’s Role as Brand Manager.” Alimentaria 2010’s 13 category-specific events include: • Organic Food and Beverages: Organic food and beverage show • Congelexpo: Frozen foods show • Intercarn: Meat and meat products show • Interlact: Dairy products show • Mundidulce: Sweets, biscuits and confectionery show • Vegefruit: Fresh fruits, vegetables and garden produce show These shows will be joined by the Autonomous Communities Pavilion, where participants from the various Spanish autonomous communities will be gathered; the International Pavilion, a collection of internation companies; and Premium, which for the second consecutive time will gather companies focusing on gourmet products and high-end cuisine. For more information, visit s Progressive Grocer • January/February 2010 •

Table of Contents for the Digital Edition of Progressive Grocer - January/February 2010

Progressive Grocer - January/February 2010
Nielsen’s Shelf Stoppers/Spotlight
Progressive Grocer’s Outstanding Independents Awards: Independent Inspiration
Outstanding Regional Retailer: All Together Now
Outstanding Community-based Retailer: Sharing the Vision
Outstanding Independent Wholesaler:Values for Growth
Independents Report: A Lasting Legacy of Leadership and Inspiration
Fresh Perspectives: Spartan’s Fresh Outlook
Produce: Priced to Move
Refrigerated Meat: A Great (Meaty) Start
Frozen Seafood: Reel it In
Beverage Alcohol: Let it Pour
OTC Medications: Extended Flu Season
FutureTech: Going Mobile
Retail Profile: Food Lion: Renewed
GMA Director’s Note: Leading the Charge
Best Practices: A New Approach to Knowledge
Food Marketing Insights: Got Talent?
Upcoming Events: International Eats
What’s Next

Progressive Grocer - January/February 2010