PDN PhotoPlus 2007 Expo brochure - (Page 16)

Maisel will also discuss how he uses digital technology to enhance the way he works and he will show new work on several themes. All levels. white digital printmaking process. All levels. INPUT/OUTPUT FRIDAY, 3:45 PM – 5:45 PM UPDATED! Real World Camera Raw [FC8] Jeff Schewe Sponsored by Canon PHOTO MARKETS FRIDAY, 3:45 PM – 5:45 PM NEW! Wedding Photography: Unlock the Artist in You [FC4] Joe Buissink Sponsored by Hewlett-Packard Joe Buissink, renowned wedding photographer, will help you find and unlock your passion and direct it in such a manner that you will see and feel everything differently at a wedding. In this inspirational seminar, Buissink will also show you how to run a profitable business and you will learn: 10 ways to increase your current client purchases; how to create fine art images that will improve sales and your client perception; how to shorten the workflow process, maximize marketing opportunities and add on sales; how to book more high-end weddings; and the art of album/book planning. Don’t miss this “first time at PhotoPlus” opportunity to see and learn from one of the best wedding photographers in the business! All levels. With the advances made to Camera Raw 4.0 included with Photoshop CS3, Camera Raw has suddenly become a much more powerful and perhaps more complicated tool for photographers to use. As the co-author of Real World Camera Raw in Photoshop CS3, the update to Bruce Fraser’s best selling book, Jeff Schewe is the perfect person to guide photographers on how best to use this new and powerful tool. Intermediate to advanced levels. P-SHOP & COLOR MGMT © Kevin Ames MARKETING FRIDAY, 3:45 PM – 5:45 PM UPDATED! Presenting Your Work to the Fine Art Community [FC5] Mary Virginia Swanson Swanson will also cover the professional practices necessary to effectively present your work, and “talking points” to address when given the opportunity to sign with a gallery for representation. Effective self-promotion materials, valuable handouts and resource lists will be shared with participants. Updated frequently, this lecture is a must for all considering the fine art market. All levels. TECHNICALLY SPEAKING FRIDAY, 3:45 PM – 5:45 PM NEW! Producing Black & White Prints from Digital Color Capture [FC7] Jerry Courvoisier FRIDAY, 3:45 PM – 5:45 PM NEW! Color Calibration & Displays [FC9] Karl Lang & Chris Murphy IT’S YOUR BUSINESS FRIDAY, 3:45 PM – 5:45 PM NEW! How to Get Started in Multimedia [FC6] Moderator: David Walker Panelists: Brian Storm & TBD During this presentation, Mary Virginia Swanson will provide insights into the most effective avenues for introducing your work to gallery and museum professionals. She will discuss the value of national and international juried exhibitions and portfolio review events such as FotoFest, Review Santa Fe, Photolucida and European festivals, as realistic avenues to meet industry professionals. Important gallery trade shows such as AIPAD and Photo LA will be discussed from the standpoint of helping artists determine which dealers will be most appropriate for their work. In this seminar, a panel of multimedia experts will explore the basics of multimedia storytelling and production, with a focus on audio and video tools and techniques. Participants will learn what equipment they need to get started, but more importantly, how to apply their storytelling skills as photojournalists or wedding photographers to the mediums of audio and video. All levels. Creating outstanding black and white prints can be achieved using the power of Photoshop CS3 and HP printers. This seminar will explore powerful techniques and methods to convert digital color captures into beautiful black and white prints. Learn how small changes in the color information can produce improved contrast, gray tone value change, and how smooth subtle transitions can be achieved when creating fine art quality prints. Discover how to craft your images to perfection using the power of this application program and the HP printer. Explore specific black and white image adjustments and traditional photographic process effects like split toning, infrared and platinum/palladium. Develop an understanding of the reproduction characteristics of a variety of HP paper substrates to complement the black and The best practices for display calibration are revealed in this two-hour seminar on how to accurately represent your images. Murphy and Lang will tackle various topics, including the best displays, measurement hardware and software, the importance of dynamic range and proper lighting conditions. They will begin with a straight-forward, basic strategy for the proper calibration of a display, such as setting the brightness, contrast and backlight on LCD display, and then progress to intermediate to advanced information and techniques. The limitations of various parts in the display workflow will also be addressed. All levels. WORKFLOW FRIDAY, 3:45 PM – 5:45 PM NEW! Adobe Lightroom Laptop Workflow [FC10] Michael Britt Learn to shoot to a laptop using a Lightroom workflow developed DON’T MISS OUT! Purchase any seminar and receive a FREE upgrade to Gold Expo Pass with admission to all keynotes and special events. 16 http://www.photoplusexpo.com

Table of Contents for the Digital Edition of PDN PhotoPlus 2007 Expo brochure

PDN PhotoPlus 2007 Expo brochure

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