PDN PhotoPlus 2007 Expo brochure - (Page 18)

and custom profiling, creating and optimizing a professional workflow, expert-level fine-art printing techniques and advanced black and white printing techniques. Advanced level. P-SHOP & COLOR MGMT SATURDAY, 9:00 AM – 12:00 PM NEW! Creative Discoveries in Photoshop CS3 [SA9] Eddie Tapp Sponsored by Canon © James Balog Wexler and art buyer Andrea Kaye in a frank and open discussion on such topics as the cost of having an agent, expectations, how to get the work you want, effective estimating and negotiating tactics and formulating a plan. This session is geared to any photographer, represented or not, who wants to gain a better grip on his or her business. accountability, billing and payment. This lecture is a must if you are planning on building a sustainable career in the creative arts! Beginner level. IT’S YOUR BUSINESS SATURDAY, 9:00 AM – 11:00 AM Marketing for Wedding Portrait Photography [SA6] Skip Cohen Sponsored by Rangefinder MARKETING SATURDAY, 9:00 AM – 11:00 AM UPDATED! How to Get the Job, Do the Job & Get Paid for It [SA5] Tony Luna Passion and talent are important, but they are not enough to begin a career in photography. Veteran photographers will tell you they spend considerably more than half their time running their businesses. This fast-paced, information-packed presentation will demystify the topics of how to go after the clients that are right for you, how to protect your work from the outset, and how to be compensated for your talent in a timely fashion. Topics include: portfolio development, how to find clients, self-promotion, estimating, scheduling and coordinating a job, what to watch out for while shooting, expense How do you grow your business without spending a fortune on marketing? In this session, Skip Cohen takes a fun look at an extensive variety of ideas on diversifying your business, cost-effective self-promotion, publicity generators, strategies for networking, cross-promotion, packaging, direct mail, Web site development and online hosting, just to name a few. You know how to focus your camera—now it’s time to focus your business! Beginner to intermediate levels. array of event services. His system utilizes PC laptop computer technology, Nikon digital cameras and dye-sub printing technology. This system allows a photographer to capture guests throughout the course of an event, and present the images as a remembrance of the event in personalized folders or frames. Clipper will discuss how he has marketed his services to large corporations, hotels, country clubs and dance schools, among others, resulting in a highly lucrative business. All levels. Discover masking, specialized effects, blending and enhancement techniques that will bring your images to life. Create stunning enhancements to your images easily and quickly using specialized techniques developed by Tapp, such as the Dream Glow, TuscanLens and more. Get smart using Smart Objects and Smart Filters in Photoshop CS3’s powerful features. Wow yourself by learning how to use features in CS3 to create exciting panoramas and refinement techniques. Join in on this fun session to learn tricks that you can instantly adapt to your creative workflow. Intermediate to advanced levels. WORKFLOW SATURDAY, 9:00 AM – 11:00 AM NEW! Digital Workflow Live with Adobe Lightroom [SA10] Seth Resnick Sponsored by D-65 & Adobe INPUT/OUTPUT SATURDAY, 9:00 AM – 12:00 PM NEW! Print Academy [SA8] Presenters: Mac Holbert, Andrew Rodney & Jeff Schewe Joining for Q&A: John Paul Caponigro & Greg Gorman Sponsored by Epson TECHNICALLY SPEAKING SATURDAY, 9:00 AM – 11:00 AM NEW! Digital Event Photography [SA7] Neal Clipper Sponsored by Olympus This seminar outlines how Neal Clipper has added various digital imaging products to his wide The version of the Epson Print Academy is designed by working professionals exclusively for working professionals, to learn advanced digital printing techniques that will help advance a professional’s business to the next level in both output quality and productivity. The Academy features live presentations by renowned industry experts. Topics will include: in-depth color management In this presentation, Seth Resnick will demonstrate his entire workflow in real time using Adobe Lightroom. He will begin with RAW files and adjust them for white balance and tonal corrections. Then he will create custom metadata templates with full IPTC information and keywording. The files will be ranked, organized and renamed using methods that comply with all international standards. Finally, using scripting and advanced actions, the images will be processed LIVE, according to the following range of needs: the submission guidelines of a stock agency, the black-andwhite needs of a client, a series of images for the Web and a DON’T MISS OUT! Purchase any seminar and receive a FREE upgrade to Gold Expo Pass with admission to all keynotes and special events. 18 http://www.photoplusexpo.com

Table of Contents for the Digital Edition of PDN PhotoPlus 2007 Expo brochure

PDN PhotoPlus 2007 Expo brochure

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