PDN PhotoPlus 2007 Expo brochure - (Page 19)

www.photoplusexpo.com • OCTOBER 18 – OCTOBER 20, 2007 • NYC • JACOB JAVITS CONVENTION CENTER EXPO HOURS THURSDAY, OCTOBER 18TH 9:00 am – 10:00 am (Show preview for Gold Expo Pass and Conference Attendees only.) series of hi-res files for archiving purposes. Intermediate to advanced levels. HANDS ON SATURDAY, 9:00 AM – 11:00 AM NEW! Aperture for Photoshop Users [SA11] Ben Long Sponsored by Apple 10:00 am – 5:00 pm FRIDAY, OCTOBER 19TH 9:00 am – 10:00 am (Show preview for Gold Expo Pass and Conference Attendees only.) 10:00 am – 5:00 pm SATURDAY, OCTOBER 20TH 10:00 am – 4:00 pm share the story behind her images, including information about lighting, choices of cameras, working with assistants, stylists and hair and makeup artists, and most importantly, how the personality of the photographer can dictate the success or failure of a shoot. She will talk about how to break into the highly competitive entertainment business and give tips on how to develop your business skills to achieve success. Goldsmith will also answer questions about copyright, how to get your work seen and will provide suggestions for what you can do to create the career in photography that you want. Beginner to intermediate levels. Aperture, Apple’s breakthrough post-production tool for photographers, includes an array of powerful tools for adjusting, color correcting and retouching images—whether they are RAW, JPEG or TIFF. This seminar, designed with Photoshop users in mind, will dig deep into Aperture’s adjustment tools, showing you how the get the most out of each. Learn how to use Highlights & Shadows, White Balance, RAW Fine Tuning and Aperture’s unique Levels and Quarter-tone controls for precise image toning. You’ll learn how to create stunning black and white conversions in Aperture using the Monochrome Mixer and how to effectively use the Spot & Patch controls to remove sensor dust and other imperfections from images. See how to easily roundtrip images to Photoshop and back and how effectively these tools can be used together. All levels. © Bambi Cantrell preserve time capsules of life’s history. The result is a glorious celebration of planet Earth that inspires and informs through images and stories. At a time when humans are realizing their global impact on the atmosphere, this presentation sets the stage for seeing a path to the future that rises from an understanding of life’s astonishing past. tising and editorial projects, and will provide handouts listing must-have equipment to give attendees a detailed look at the lighting process. Beginner to intermediate levels. STOCK REPORTS SATURDAY, 1:00 PM – 3:00 PM NEW! Do It Yourself Creative Research [SB2] Moderator: Lynn Martin Panelists: Meg Asaro, Ron Chapple, Robyn Selman & James West Sponsored by IPNstock PHOTO MARKETS SATURDAY, 1:00 PM – 3:00 PM NEW! Cutting Edge Weddings [SB4] Doug Gordon Sponsored by AsukaBook KEYNOTE FRIDAY, 11:30 AM – 12:30 PM LIFE: The Unfolding Journey [SK] Frans Lanting Sponsored by Epson SATURDAY OCTOBER 20TH AFTERNOON SEMINARS 1:00PM – 3:00PM LIGHTING MASTERS SATURDAY, 1:00 PM – 3:00 PM NEW! Lighting for Commercial Productions [SB1] F. Scott Schafer Free with your Gold EXPO Pass or Seminar Registration Franz Lanting’s “LIFE: The Unfolding Journey” presents a remarkable vision of the story of life on Earth from the Big Bang to the present that speaks to the future for all life on our planet. Seven years ago, Lanting set off on a journey of photographic discovery that parallels new scientific insights about the history of life. His search has been wide-ranging and provocative, leading him from microscopic worlds to primordial landscapes that In this session, photographer F. Scott Schafer will guide you, step-by-step, through the process of lighting for a commercial production. Topics covered include: working with clients to realize their visions on-set, hiring the right crew for the job, plus lighting the set and enhancing the lighting effects in post-production. Schafer will use lighting diagrams, beforeand-after shots from his adver- Photographers now have more creative freedom as photo agencies cut creative staff to save costs and streamline operations. But this change also brings more risk for stock shooters. Find out how to stay ahead of strong competitors in a constantly evolving marketplace. A diverse group of industry insiders will discuss how to unearth market trends, customer needs and statistics on image sales and search data, and how to use this information to make better decisions on what to shoot and where to invest. Handouts will be provided. All levels. In his first area appearance Doug Gordon will introduce you to his method of flow posing: 35 poses in 5 minutes. He will also explain his techniques for what he calls “posed photojournalism,” demonstrate his workflow, go over Photoshop actions, various lighting conditions including use of a video light and daylight fluorescent, as well as provide insight into the business strategy that has made his studio one of the COMMERCIAL/EDITORIAL SATURDAY, 1:00 PM – 3:00 PM NEW! Rock & Roll [SB3] Lynn Goldsmith Sponsored by Epson GOLD EXPO PASS Your ticket to the best of PDN PhotoPlus International. See page 2 for details. With more than 40 years of experience photographing musicians, Lynn Goldsmith will Expo Only Registration is FREE if you register online before September 26, 2007, using your VIP code, located above your address. 19 http://www.photoplusexpo.com http://www.photoplusexpo.com

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PDN PhotoPlus 2007 Expo brochure

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