PDN PhotoPlus 2007 Expo brochure - (Page 9)

www.photoplusexpo.com • OCTOBER 18 – OCTOBER 20, 2007 • NYC • JACOB JAVITS CONVENTION CENTER EXPO HOURS THURSDAY, OCTOBER 18TH 9:00 am – 10:00 am (Show preview for Gold Expo Pass and Conference Attendees only.) WORKFLOW THURSDAY, 1:00 PM – 3:00 PM NEW! High Volume Commercial Workflow [TB10] Michael Britt & Ross Johnson 10:00 am – 5:00 pm FRIDAY, OCTOBER 19TH 9:00 am – 10:00 am (Show preview for Gold Expo Pass and Conference Attendees only.) © John Paul Caponigro INPUT/OUTPUT THURSDAY, 1:00 PM – 3:00 PM NEW! Mounting, Matting, Framing Inkjet & Other Digital Products [TB8] Henry Wilhelm & Mac Holbert with Steve Gorman Sponsored by Epson P-SHOP & COLOR MGMT THURSDAY, 1:00 PM – 3:00 PM The Power of Color [TB9] John Paul Caponigro Sponsored by Canon A digital assignment shoot can easily generate more than a thousand images. These high volume jobs require having a focused plan that gets all components in the digital chain to work together seamlessly. Image Mechanics owners Michael Britt and Ross Johnson will show you the workflow that they have developed while working on high-pressure campaigns for some of the most demanding clients in the industry. You will also learn how to apply analog film techniques into your digital workflow and how to effectively use Adobe CS3 Bridge as your primary capture tool, whether you shoot tethered or to CF cards. With some thoughtful setup, this workflow will cut two to three hours off your post-production time. Handouts will be provided. All levels. 10:00 am – 5:00 pm SATURDAY, OCTOBER 20TH 10:00 am – 4:00 pm THURSDAY OCTOBER 18TH AFTERNOON SEMINARS 3:45PM – 5:45PM LIGHTING MASTERS THURSDAY, 3:45 PM – 5:45 PM NEW! The Language of Lighting and Posing [TC1] Bambi Cantrell Sponsored by Microsoft HANDS ON THURSDAY, 1:00 PM – 3:00 PM NEW! Lighting Without Light [TB11] Kevin Ames With affordable pro-level inkjet printers now available with highstability pigment inks, many photographers are printing their own work. Our panel of experts will tell you how to best mount, mat and frame digital prints. This session is intended for photographers who want to do it themselves, and those who have framing shops and hire others to do the work for them. All aspects of the process will be discussed, including current gallery and museum practices, different types of frames, facemounting to acrylic sheet, the potential display permanence benefits of UV framing glass, protective coatings for canvas prints that will not be framed under glass and general permanence considerations that you need to be aware of. All levels. Color management, color adjustment, color theory. You need it all to harness the full potential of digital color. Find out how to make color predictable, how to make the most powerful and precise color adjustments and how to structure your color decisions with a variety of strategies drawn from the history of art. This seminar includes an overview and analysis of the color correction strategies available in Adobe Photoshop, as well as new strategies for working with color, including transforming colors, accentuating gradation, using color overlays to unify color relationships and analyzing color relationships within an image, all to create a useful guide towards the solutions that best suit your needs. Intermediate to advanced levels. When is it better to stop in the camera and take a lighting project into Photoshop? How do you do it and why? In this hands-on seminar, commercial photographer Kevin Ames explains how photography means “writing with light,” on-set and in Photoshop. Learn how to use Photoshop as a “light processor” for interiors, fashion and landscapes. Intermediate level. Internationally renowned wedding photographer Bambi Cantrell will share her many secrets to effective, simple lighting and posing techniques. Are your formal photographs taking too long to complete? Are you tired of the same “canned” setups? Do you want to spice up your style? If so, then this is the course for you. Cantrell will demonstrate concepts in posing the plus-sized bride in flattering ways, effective strategies for working with groups as well as how to create dynamic images through effective use of light. All levels. STOCK REPORTS THURSDAY, 3:45 PM – 5:45 PM NEW! Shooting “Stock Smart” [TC2] Meg Asaro & Karen D’Silva GOLD EXPO PASS Your ticket to the best of PDN PhotoPlus International. See page 2 for details. How can you ensure the work you create resonates in the marketplace and finds an appreciative audience? Learn how to understand your real client—advertisers and the consumers they target. Think demographics, not just casting. Think psychographics, not just styling. Think notions, not just concepts. Break through the Expo Only Registration is FREE if you register online before September 26, 2007, using your VIP code, located above your address. 9 http://www.photoplusexpo.com http://www.photoplusexpo.com

Table of Contents for the Digital Edition of PDN PhotoPlus 2007 Expo brochure

PDN PhotoPlus 2007 Expo brochure

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