Successful Meetings - January 2008 - (Page 8)

Editor’s Note > By Vincent Alonzo vince.alonzo@nielsen.com EDITORIAL and EXECUTIVE OFFICES: 770 Broadway, New York, NY 10003, (646) 654-7381; fax (646) 654-7367; www.mimegasite.com VINCENT ALONZO editor-in-chief, vince.alonzo@nielsen.com SUZIE AMER managing editor, suzie.amer@nielsen.com TERRI HARDIN destinations editor, terri.hardin@nielsen.com KINLEY LEVACK senior editor, kinley.levack@nielsen.com JENNIFER LEVEY online editor, jennifer.levey@nielsen.com NANCY LAZARUS research director, nancy.lazarus@nielsen.com CONTRIBUTING EDITORS: ROBERT CAREY, RAYNA KATZ, MARSHALL KRANTZ, WILLIAM NG, MICHAEL GOLDSTEIN, TOM MCDONALD CORRESPONDENTS: NEELAM MATHEWS (ASIA); ED SCHMIDT JR. (FLORIDA); HEIDI WALDROP BAY (WESTERN U.S.) ART (646) 654-7348 DON SALKALN art director, don.salkaln@nielsen.com PRODUCTION (646) 654-7293 GRACE CASEY production manager; PHYLLIS JEFFERSON production director special projects SPECIAL PROJECTS (646) 654-7360 BETH WEST editorial director; ALISON GOLUB executive editor; LORI MORRIS associate editor; AMY BOTHWELL creative director; DENNISTON BROWN art director; MICHELLE TROPIANO associate art director INFORMATION MARKETING (646) 654-7256 KWAFO group director, audience marketing, kwafo.anoff@nielsen.com SUBSCRIPTIONS: (847) 763-9050 MARKETING (703) 488-2739 JOHN TOLER marketing manager, travel & performance group, john.toler@nielsen.com ADVERTISING (646) 654-7327 FOR THE NEW YORK OFFICE REPRINTS For advertising/editorial: The YGS Group, Jenny Kintner, (800) 3242930, e-mail: successfulmeetings@theYGSgroup.com. For one-time use of our content, as a full article, excerpt, or chart: Barbara Grieninger, (646) 654-4675, email: barbara.grieninger@nielsen.com LIST RENTAL (646) 654-7220 MICHELLE WIESNER Vice President, Manufacturing and Distribution: Jennifer Grego Vice President, Audience Marketing: Joanne Wheatley Vice President, Marketting Services: Drew DeSarle ANOFF A New Way to Meet On page 18, you’ll find a Q&A with Christine Wilkes, meetings management advisory services practice leader for American Express. In it she gives some of her thoughts on AMEX’s recently released travel forecast for 2008. Think of it as a preview to the keynote address Wilkes will deliver at Virtual Meeting World later this month on January 31. That’s right, Virtual Meeting World. After a two-year hiatus Meeting World is back, reinvented as an online trade show and educational conference. That means virtual exhibitor booths (or e-zhibits, as I like to call them) that attendees can visit to chat live with exhibitors, view virtual destination demonstrations, download promotional literature, and enter drawings for valuable prizes. And it means virtual education, too. In addition to Wilkes’ keynote, which will explore ways to leverage procurement trends, we’ll have breakout sessions on negotiating in a seller’s market; ROI measurement tips; and how to work with hotels, convention centers, and CVBs. We are very proud to offer this new way to attend a trade show to our readers. Insightful meeting professionals know the level of change in corporate and association meetings is lightning-fast right now. There is a tremendous need to create meaningful partnerships with suppliers. Virtual Meeting World offers planners a unique opportunity to network and partner with suppliers 24 hours a day, 365 days a year. The show will run year-round, regularly adding new exhibitors and promotional offerings. Educational content will be updated quarterly and archived. Here is a real opportunity to participate in a provocative force for change. And it’s free. Visit www.virtualmeetingworld.com to register. See you at the show. 8 mimegasite.com JANUARY 2008 SUCCESSFUL MEETINGS http://www.mimegasite.com http://www.virtualmeetingworld.com http://mimegasite.com

Table of Contents for the Digital Edition of Successful Meetings - January 2008

Successful Meetings - January 2008
Contents
Editor's Note
Associations
Research
Events
Suppliers
Associations
On the Record
Associations
Suppliers
Planner Spotlight
Websites of the Month
Management Matters
Meeting the Law
Personal Success
Mouth for Sale
Food & Beverage
Professional Development
On Site
Pre-Event
Tools of the Trade
Veggie Power
Tennis, Anyone?
Seeing is Believing
The Wild Green Yonder
Game On
Places & Spaces
Galveston & Texas Beaches
Greater Seattle
Singapore
Gurus

Successful Meetings - January 2008