Successful Meetings - January 2009 - (Page 36)

Fortune 1000 Spotlight | Ford SYNC Tour | HIT TING THE ROAD By Michael Goldstein Photography by Ameen Howrani experience a new technology, SYNC, in a way that showed it is easy to use and fun. SYNC, designed by Microsoft, lets motorists control car stereos and mobile phones with voice commands. The technology will be available in 85 percent of Ford, Lincoln, and Mercury cars by early this year. A key part of the challenge was FORD MOTOR COMPANY GOES ON TOUR TO SHOWCASE ITS NEW IN-VEHICLE COMMUNICATION TECHNOLOGY I t’s no secret that these are tough times for the auto industry, with low car sales, lower stock prices, and constant talk of bailouts and bankruptcy. But even (or especially) in such an environment, automobile companies have to keep moving forward. That was the goal of the 2008 SYNC Tour for Ford, and the challenge was to let consumers READER R I • Deliver showmanship on a budget • Tips on planning a road show event • Partnership strategies 36 I SM I January 2009 I SuccessfulMeetings.com http://www.SuccessfulMeetings.com

Table of Contents for the Digital Edition of Successful Meetings - January 2009

Successful Meetings - January 2009
Contents
Editor's Letter
News Update: Site's New Vision
Education
Planner Spotlight
Management Matters
Meetings Law
Mouth for Sale
Gurus
Visionaries
Cover Story: Fortune 100: Hitting the Road
Airline Update: Holding Pattern
Resort Meetings: Caribbean Crunch
Places %2B Spaces
Texas Beaches
Pacific Northwest
Singapore
San Francisco

Successful Meetings - January 2009