Successful Meetings - February 2009 - (Page 33)

LBCVB. “We believe in the Nordstrom approach to service. We will help get whatever is needed to make a conference successful.” Long Beach-based The Women’s Conference has grown from a small California government initiative for working professionals into a far-reaching organization. It unites more than 60 internationally acclaimed leaders with 14,000 women in one arena, plus thousands more virtually. Last year the firstannual Night at The Village debuted on the eve of the conference. Maria Shriver, first lady of California, and her staff asked the LBCVB for help with promotion to draw attendees. “We created a list of contacts that One of the doghouses in the “Woof and Roof Challenge” developed by the Long Beach CVB the food and beverage minimum is $40,000 and you’re at $35,000, then it’s time to say it’s close enough. I think the CVBs can stretch their relationships to get us more leeway. Let’s get into a room together and say, ‘We may have a 10 percent drop from the economy, but can we work together to take advantage of what we do have?” Helping Get the Word Out California’s Long Beach Area Convention and Visitors Bureau (LBCVB) is helping its clients keep attendance up by assisting with public relations and marketing efforts. Take the recent AKC/Eukanuba National Championship. In order to ensure attendance didn’t drop off as a result of the sputtering economy, the CVB created a doghouse decorating contest called the “Woof and Roof Challenge” in conjunction with the event. It also helped local charities raise funds and get publicity of their own. “The contest was extremely well covered by the media. It was a hit. We also took out an ad in a lifestyle magazine promoting the show,” explains Steve Goodling, president and CEO of the WELCOME TO A CITY THAT HAS TALES FOR YOUR EARS & TREATS FOR YOUR EYES. WHERE THE SOUNDS OF SAX & TRUMPET IN BRICKTOWN MEET THE COLORS OF CHIHULY GLASS IN THE OKLAHOMA CITY MUSEUM OF ART. MAKE SURE YOUR NEXT MEETING OR CONVENTION IS AN OVERWHELMING SUCCESS – MAKE OKLAHOMA CITY THE PLACE. BECAUSE NOW IS DEFINITELY THE TIME. UP & COMING. BRIGHT & SHINING. VISITOKC.C OM SuccessfulMeetings.com I February 2009 I SM I 33 http://www.VISITOKC.COM http://www.VISITOKC.COM http://www.SuccessfulMeetings.com

Table of Contents Feed for the Digital Edition of Successful Meetings - February 2009

Successful Meetings - February 2009 Contents Editor's Letter News Update: Meetings Associations Band Together Education Planner Spotlight Technology Talk Food & Beverage Making Cents of It All Meanwhile, Back at Headquarters Seal of Approval Come Sail Away Making Tracks Places & Spaces Florida’s East Coast Aruba Maui 3 Days in Philadelphia

Successful Meetings - February 2009

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