Successful Meetings - March 2010 - (Page 6)

EDITOR’S LETTER The Authority on Meetings & Incentives The Stuff That Dreams Are Made Of here’s this planet, see. It’s billions of miles from Earth. It’s a place where Abraham Lincoln is the President of the world. In his cabinet, FDR is the Secretary of State, George Washington is the Secretary of Defense, Bill Gates is the Secretary of the Treasury, Oprah Winfrey is the Secretary of Education, and Mother Theresa is the Secretary of Health and Human Services. On television, Johnny Carson is the host of The Tonight Show. There are no preliminary rounds on American Idol. The show starts right off with the finalists: Frank Sinatra, Barbara Streisand, Jim Morrison, and Aretha Franklin. And apart from Idol, there are no reality shows cluttering the television schedule. The Jersey shore is just another beach. In sports, every city is on a rotation to have Babe Ruth and Nolan Ryan on their baseball team; Michael Jordan, and Wilt Chamberlain on their basketball squad, and Emmitt Smith, and Lawrence Taylor on the gridiron. In fashion, Christian Dior, Diane von Furstenberg, Giorgio Armani, and Hugo Boss are all sold at rock-bottom prices in every Walmart, Target, and Kmart. And Wolfgang Puck and Bobby Flay have restaurants everywhere (wait a minute—that one actually exists on this planet). But that’s kind of what we’re all about in this world. We’re allowed glimpses of perfection, but never the whole picture. Our greatness is destined to be inextricably bound with our stupidity. It’s why our genius can put the entire Internet in the palms of our hands, while at the same time turn our banking system into a giant casino that wipes out entire industries and throws millions of workers into chaos. I don’t know what the answer to it all is—in truth nobody does. The best we can hope for in this world is to find pieces of the answer here and there. The subject of our cover story is someone who has a piece, and it’s a pretty big one. Jonathan Tisch, chairman and CEO of Loews Hotels, has a new book coming out in May. In Citizen You, Tisch proposes a new activism in which ordinary individuals become willing to take on global challenges. When you think about it, that makes a whole lot more sense than my dream of a world in a galaxy far, far away. P U B L I S H E R : NE L L A V E L D R A N vice president and group publisher, travel group (646) 654-7325, nella.veldran@nielsen.com VINCENT ALONZO editor-in-chief, vince.alonzo@nielsen.com KINLEY LEVACK managing editor, kinley.levack@nielsen.com ANDREA DOYLE senior editor, andrea.doyle@nielsen.com LEO JAKOBSON senior editor, leo.jakobson@nielsen.com WILLIAM NG contributing editor, william.ng@nielsen.com JENNIFER RUF art director, jennifer.ruf@nielsen.com PRODUCTION (646) 654-7295, Adam Schaffer, production manager CUSTOM PUBLISHING ALISON GOLUB, executive editor, alison.golub@nielsen.com KAREN GINES, executive editor (performance), karen.gines@nielsen.com SARAH VEIT, associate editor, sarah.veit@nielsen.com JONATHAN CHAN, associate art director, jonathan.chan@nielsen.com TESSA SESTINA, associate art director, tessa.sestina@nielsen.com INFORMATION MARKETING (646) 654-7258 Shelly Patton, manager, audience marketing, shelly.patton@nielsen.com CUSTOMER, SUBSCRIBER SERVICES (800) 697-8859; (847) 559-7533 nsm@omeda.com MARKETING (646) 654-7263 Catherine Marchese, marketing manager, travel group (646) 654-5131, catherine.marchese@nielsen.com ADVERTISING (646) 654-7327, New York office REPRINTS The YGS Group, Diana Sholl, (800) 501-9571, diana.sholl@theYGSgroup.com For one-time use of our content: Dana Parra, (646) 654-4696, dana.parra@nielsen.com LIST RENTAL Nikki Miller, (646) 654-7261 Editorial Offices: 770 Broadway, New York, NY 10003 (646) 654-7361; Fax (646) 654-7365; www.SuccessfulMeetings.com S e n i o r Vi c e P r e s i d e n t , B r a n d M e d i a a n d Corporate Development: Andrew Bilbao Sen io r Vice President, Human Resources: Michael Alicea Sen ior Vice President, Finance: Sloane Googin Sen ior Vice President, M arket i ng : Mark Hosbein S eni or Vice President, Media & Entertainment: Gerry Byrne S en io r Vice President, Retail: David Loechner Se nior Vice President, Building & Design: Joe Randall Se nio r Vice President, Central Ser vices: Mary Kay Sustek V ice President, Licensing: Howard Appelbaum V ice President, M a n u fac tu ri ng & D is tr i bu ti o n: Jennifer Grego V ice President, Aud ie nc e Ma r k e t i ng : Joanne Wheatley le This M a ga Plea se Re cyc Vincent Alonzo, Editor-in-Chief vince.alonzo@nielsen.com ns er t s&S amples B r efo I SM I March 2010 I SuccessfulMeetings.com eR ec y cling zin eI ov Re m http://www.SuccessfulMeetings.com http://www.SuccessfulMeetings.com

Table of Contents for the Digital Edition of Successful Meetings - March 2010

Successful Meetings - March 2010
Contents
Editor's Letter
A Dust-Up in the Windy City
Education
Mouth for Sale
Incentive Insights
Management Matters
Meetings Law
Good Neighbor
Feast Not Famine
Spreading Out
Your Guide to Green
Places + Spaces
Houston
New York City
Florida Keys
Oahu
Quebec City

Successful Meetings - March 2010