Successful Meetings - May 2008 - (Page 46)

Fortune 1000 Giving Them the Business An Oracle incentive trip to South Africa leaves a gift behind —economic prosperity By Marc Boisclair Few folks would paint Fay Beauchine as a starry-eyed idealist. But it’s wise to take the executive vice president for engagement and events for Minneapolis-based Carlson Marketing seriously when she talks about the potential to “change some lives through a single event.” That’s exactly what happened last year when Carlson’s UK marketing division put together an incentive for Oracle’s Club Excellence program in Cape Town, South Africa. The final numbers proved beneficial all around: 700 participants enjoyed the trip of a lifetime, numerous local businesses enjoyed an influx of $73,000 worth of incremental revenues, and 39 previously underemployed South Africans ended up with full-time jobs that they still have long after the trip ended. “It’s an idea that should be replicated, quite frankly, because it had such an incredible impact,” says Beauchine. And like a lot of good ideas, it started rather simply. PHOTOS COURTESY OF CARLSON MARKETING COMMUNITY AT THE CORE When the Redwood Shores, CA-headquartered Oracle Corporation approached Carlson about creating a 2007 reward program, the software company wanted a high-end travel event as a motivator for its European software sector. “Every year we organize an incentive for the best salespeople,” says Jacqueline Hartop, Oracle’s executive events manager, who’s based in Geneva, Switzerland. “We typically do something fun and interesting, like a beach destination. South Africa was very attractive because people could continue their trip after the official program.” mimegasite.com MAY 2008 SUCCESSFUL MEETINGS 46 http://mimegasite.com

Table of Contents for the Digital Edition of Successful Meetings - May 2008

Successful Meetings - May 2008
Contents
Editor's Note
Industry Trends
Destination News
Destination News
Suppliers
Destination News
Calendar
On the Record
Websites of the Month
Management Matters
Mouth for Sale
Meetings Law
Planner's Spotlight
Pre-Event
On Site
Tools of the Trade
Pre-Event
Counting Change
Giving Them the Business
The Magnificent Seven
All-American Gift Guide
Green Lights
Places & Spaces
Anaheim & Orange County
Upstate New York
Cincinnati
Detroit
San Diego
Phoenix
Gurus

Successful Meetings - May 2008

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