Successful Meetings - September 2008 - (Page 16)

News & Analysis > Supplier News Dolce Unveils New Brand Strategy hotels and resorts and eight traditional conference properties. This announcement marks the company’s next evolutionary step into the much-larger hotel and resort market. Dolce’s intent to attract more transient and leisure business was clear. “We will have full-service properties intended to gain other segments of business besides meetings,” said the chief executive. “We’re not ignoring the transient segment.” Dolce is now making $100 million in capital improvements to renovate and upgrade properties, such as Dolce Basking Ridge in New Jersey and Dolce Norwalk in Connecticut, to newly formed brand standards. In fact, those properties already have put up the new corporate logo, which features three interlocking rings to form the “o” in Dolce. The rings Dolce Internationdidn’t come to us al has unveiled a because of the new brand strate‘conference cengy that officially ter’ tag,” said marked the comDolce. “Meetings pany’s shift away will still be our The new look for Dolce from pure confersweet spot. This ence centers and toward full-service is our opportunity to penetrate the meethotel and resort properties. At a New York ings business that goes to hotels and City luncheon, Dolce founder, chairman, resorts.” The company’s continued supand managing director Andy Dolce introport of the meetings industry is underduced the company’s new name, Dolce scored by its new tag line: “Meet with Hotels and Resorts, along with a new inspiration.” corporate logo, branding, and operational The 27-old-company has had a histoand customer initiatives. ry as an IACC conference center suppli“We felt the people who don’t know us er, but today its portfolio is made up of 16 Be awed in Orlando by something other than a theme park.

Table of Contents for the Digital Edition of Successful Meetings - September 2008

Successful Meetings - September 2008
Editor's Note
Industry Trends
Supplier News
Association News
Corporate Meetings
Independent Planners
Management Matters
Meetings Law
Mouth for Sale
Planner Spotlight
On Site
On Site
Tools of the Trade
Where All That Glitters May Bring Gold
Stepping Up in Class
Going for the Green
10 Great Drive-To Destinations
Charter Members
Night at the Museum
Places & Spaces
Charleston and Savannah
Los Angeles
Rocky Mountain Resorts

Successful Meetings - September 2008