Sales & Marketing Management - October 2007 - (Page 35)

GADGETS&GEAR Travel MONTBLANC STARWALKER PEN COLLECTION Why scribble with a 99-cent piece of plastic when you can make a bold statement? The StarWalker Resin collection from world-renowned manufacturer Montblanc is the perfect marriage of craftsmanship and style. The line features innovative design, perfect weight and balance, and an ergonomic surface feel. The precision nib makes it the perfect writing implement for a generation that values excellence in all things, as evidenced by the striking Montblanc star that floats in the pen’s transparent dome. The StarWalker Resin Line features platinum-plated fittings, while the surface of the Metal/Rubber Line sports elegant, diamondcut lines. $285 Pen and Ink as an Art Form THESE HIGH-END EXECUTIVE PENS WOULD MAKE JOHN HANCOCK HIMSELF TURN GREEN WITH ENVY THE APOGEE BLACK STAR FOUNTAIN PEN FROM CROSS How people perceive you is sometimes as important as the content of your message, so you might as well deliver it with some panache. The Apogee Black Star Lacquer Fountain Pen from the A.T. Cross Co. comes in six beautiful finishes (Sable, Frosty Steel, Black Star Lacquer, Titian Red Lacquer, Chrome and Chrome Staccato). The pen features an 18-karat solid gold nib and is accented with a wide, satin finish center ring. Also available in ballpoint or Selectip models, the pen comes with two black fountain pen cartridges and one screw-in style cartridge/bottled ink converter. $160 THE WATERMAN EXPERT FOUNTAIN PEN For those who like to use a bigger pen but don’t want to pay oversized prices, the Waterman Expert Fountain Pen is designed just for you. Featuring a cigar-shaped barrel and a beveled button on the cap, this pen’s precision is ensured by its stainless steel, engraved nib (medium is the standard size) and excellent gripping surface. It is available in a wide range of finishes, from refined lacquers to modern satin, and comes with a full lifetime warranty. It is designed to be used with ink cartridges. $140 PARKER SONNET FOUNTAIN PEN If writing is an art form, the Sonnet Fountain Pen is pure poetry in motion, making it the ultimate combination of Parker style and craftsmanship. The ink flow is controlled by a precision-engineered, twin-channeled ink feed and collector system and delivered through a medium-sized nib (other sizes available). The Sonnet is equipped with a deluxe piston fill converter for bottled ink, is convertible for use with ink cartridges, and comes with a full lifetime warranty. It is available in a wide selection of finishes, including special options such as the Crocodile Vermeil. $140 OOPS! In the September issue, we incorrectly listed the price of the Bose QuietComfort 3 headphones as $299; the list price is $349. We apologize for the error. OCTOBER 2007 SALES&MARKETING MANAGEMENT www.salesandmarketingmanagement.com 35 http://www.salesandmarketingmanagement.com

Table of Contents Feed for the Digital Edition of Sales & Marketing Management - October 2007

Sales & Marketing Management - October 2007 Contents Editor’s Letter Management Strategies Why Prospecting Gets No Respect Sales Strategy: Spotlight your Services Marketing: A Social Intelligence Primer Management: Steer your Team to Success Motivation/Incentives: The No-Pain Way to Gain Training: Looking for Yesterday’s Learning or Tomorrow’s? Technology: Get Trade Show Satisfaction with the Video Massage Focusing on SMB Solutions The Best Sales Force The Hottest Job Industries Overseas Aggravation Gadgets & Gear: Pen and Ink as an Art Form Books that Improve Strategic Thinking, People Skills and Sales One Foot Out the Door Work/Life: Calling in the Fitness Cavalry. Take-Aways: Bite-size Strategies to Help You Sell More, Market Smarter and Manage Better

Sales & Marketing Management - October 2007

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