Sales & Marketing Management - October 2007 - (Page 38)

the Closer >WORK/LIFE Calling in the Fitness Cavalry It’s great that your numbers are trending upward, but so is your weight The organization has trained more than 120,000 fitness professionals since its founding in 1977. “If you are trying to integrate fitness into your daily life but find yourself making excuses to not exercise, you may need a trainer,” Supper says.“Some people need a trainer to get them started on a program initially and the do follow-up sessions once a month to reassess progress and adjust it. Some clients particularly like having the one-to-one attention and personal motivation that a personal trainer provides.” Trainers today aren’t the muscle-bound behemoths many people think they are; most of them are educated in fields such as anatomy, physiology and nutrition. But they have different backgrounds, different areas of expertise and different styles of personal interaction, so choosing the individual is a crucial step. “All trainers are not equally trained and certified,” she says.“Most important is to find a trainer that has been certified by a certifying body; it is also important to look for personal trainers who have a four-year degree in the health and fitness industry. This will ensure that your trainer is well rounded and educated.” SUPPER OFFERS THE FOLLOWING TIPS ON FINDING THE RIGHT TRAINER FOR YOU: I Don’t choose a trainer before A corbis s Kermit the Frog famously sang, “It’s not easy being green.” While that’s probably true, having emeraldcolored skin couldn’t be much more difficult than trying to eat well and stay fit while living the hectic life of a sales or marketing manager. It would be a piece of cake (proverbially speaking) if constantly changing gears and wearing multiple hats burned calories like a blast furnace, because that’s what most sales and marketing managers do all day long. Alas, no such luck. Running through airports with three pieces of luggage in tow surely provides some cardiovascular exercise, but that’s not nearly enough . That’s why more and more of today’s busy executives look for professional help when it comes to physical fitness and nutrition. What “works”in health and fitness changes rapidly as science and medicine make new discoveries and discredit previous theories; the old “no pain, no gain” philosophy not only has been proven false, but also detrimental to overall fitness … and potentially even dangerous. So what’s an overworked executive to do? Find a professional trainer who knows the latest science, outlines a workout plan and provides motivation to stick with the program, according to Susie Supper, assistant manager and education director for the Minneapolis-based National Exercise Trainers Association (NETA). SALES&MARKETING MANAGEMENT OCTOBER 2007 you get referrals from other clients. I Find a trainer who matches your personality and specializes in the goals you are hoping to achieve. I Look for trainers who have a minimum of four years of professional experience working with clients. “Personal trainers are trained in many different aspects of the industry, such as weight training, functional training [and] sport-specific training,” Supper says. “Most personal trainers will ask you to keep a journal of your food intake over a period of time to help you adjust your eating patterns as needed. Nutrition guidance should be a part of the personal trainer package.” —Izabella Iizuka www.salesandmarketing.com www.salesandmarketingmanagement.com 38 http://www.salesandmarketingmanagement.com

Table of Contents Feed for the Digital Edition of Sales & Marketing Management - October 2007

Sales & Marketing Management - October 2007 Contents Editor’s Letter Management Strategies Why Prospecting Gets No Respect Sales Strategy: Spotlight your Services Marketing: A Social Intelligence Primer Management: Steer your Team to Success Motivation/Incentives: The No-Pain Way to Gain Training: Looking for Yesterday’s Learning or Tomorrow’s? Technology: Get Trade Show Satisfaction with the Video Massage Focusing on SMB Solutions The Best Sales Force The Hottest Job Industries Overseas Aggravation Gadgets & Gear: Pen and Ink as an Art Form Books that Improve Strategic Thinking, People Skills and Sales One Foot Out the Door Work/Life: Calling in the Fitness Cavalry. Take-Aways: Bite-size Strategies to Help You Sell More, Market Smarter and Manage Better

Sales & Marketing Management - October 2007

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