Sales & Marketing Management - January/Februry 2008 - (Page 1)

CONTENTS JANUARY/FEBRUARY 2008 Founded 1918 * Volume 160, No. 1 * www.salesandmarketingmanagement.com 22 >TRAINING > COVER STORY 22 BOOSTING YOUR BRAIN By Izabella Iizuka Want to fast-track your career? Advanced sales education may be your ticket to the big-time. 18 >BUSINESS TRAVEL 24 LOYALTY GOES GLOBAL By Mike Kust Is your brand adequately serving the needs of a worldwide customer base? everything happens inVegas BY MIKE McCUE 26 >TECHNOLOGY 26 SWELL YOUR SALES By Jeff Gallino Speech analytics: the ultimate tool for gathering customer intelligence? How VPs Michael Massari, Jordan Clark and Don Ross turned Harrah’s Entertainment into your one-stop meeting resource. Cover Photo: Jeff Green JANUARY/FEBRUARY 2008 SALES &MARKETING MANAGEMENT www.salesandmarketingmanagement.com 1 http://www.salesandmarketingmanagement.com http://www.salesandmarketingmanagement.com http://salesandmarketingmanagement.com Table of Contents for the Digital Edition of Sales & Marketing Management - January/Februry 2008Sales & Marketing Management - January/February 2008ContentsEditor's LetterBrian Tracy UniversitySalesMarketingManagementCover Story: Everything Happens in VegasBoosting Your BrainLoyalty Goes GlobalSwell Your SalesTrainingTechnologyIncentives/MotivationTravel/MeetingsExcerptThe Way I See ItSales & Marketing Management - January/Februry 2008Sales & Marketing Management - January/Februry 2008 - (Page Intro)Sales & Marketing Management - January/Februry 2008 - Sales & Marketing Management - January/February 2008 (Page Cover1)Sales & Marketing Management - January/Februry 2008 - Sales & Marketing Management - January/February 2008 (Page Cover2)Sales & Marketing Management - January/Februry 2008 - Contents (Page 1)Sales & Marketing Management - January/Februry 2008 - Contents (Page 2)Sales & Marketing Management - January/Februry 2008 - Contents (Page 3)Sales & Marketing Management - January/Februry 2008 - Contents (Page 4)Sales & Marketing Management - January/Februry 2008 - Contents (Page 4A)Sales & Marketing Management - January/Februry 2008 - Contents (Page 4B)Sales & Marketing Management - January/Februry 2008 - Editor's Letter (Page 5)Sales & Marketing Management - January/Februry 2008 - Brian Tracy University (Page 6)Sales & Marketing Management - January/Februry 2008 - Brian Tracy University (Page 7)Sales & Marketing Management - January/Februry 2008 - Sales (Page 8)Sales & Marketing Management - January/Februry 2008 - Sales (Page 9)Sales & Marketing Management - January/Februry 2008 - Sales (Page 10)Sales & Marketing Management - January/Februry 2008 - Marketing (Page 11)Sales & Marketing Management - January/Februry 2008 - Marketing (Page 12)Sales & Marketing Management - January/Februry 2008 - Marketing (Page 13)Sales & Marketing Management - January/Februry 2008 - Management (Page 14)Sales & Marketing Management - January/Februry 2008 - Management (Page 15)Sales & Marketing Management - January/Februry 2008 - Management (Page 16)Sales & Marketing Management - January/Februry 2008 - Management (Page 17)Sales & Marketing Management - January/Februry 2008 - Cover Story: Everything Happens in Vegas (Page 18)Sales & Marketing Management - January/Februry 2008 - Cover Story: Everything Happens in Vegas (Page 19)Sales & Marketing Management - January/Februry 2008 - Cover Story: Everything Happens in Vegas (Page 20)Sales & Marketing Management - January/Februry 2008 - Cover Story: Everything Happens in Vegas (Page 21)Sales & Marketing Management - January/Februry 2008 - Boosting Your Brain (Page 22)Sales & Marketing Management - January/Februry 2008 - Boosting Your Brain (Page 23)Sales & Marketing Management - January/Februry 2008 - Loyalty Goes Global (Page 24)Sales & Marketing Management - January/Februry 2008 - Loyalty Goes Global (Page 25)Sales & Marketing Management - January/Februry 2008 - Swell Your Sales (Page 26)Sales & Marketing Management - January/Februry 2008 - Swell Your Sales (Page 27)Sales & Marketing Management - January/Februry 2008 - Training (Page 28)Sales & Marketing Management - January/Februry 2008 - Training (Page 29)Sales & Marketing Management - January/Februry 2008 - Training (Page 30)Sales & Marketing Management - January/Februry 2008 - Training (Page 31)Sales & Marketing Management - January/Februry 2008 - Technology (Page 32)Sales & Marketing Management - January/Februry 2008 - Technology (Page 33)Sales & Marketing Management - January/Februry 2008 - Technology (Page 34)Sales & Marketing Management - January/Februry 2008 - Incentives/Motivation (Page 35)Sales & Marketing Management - January/Februry 2008 - Incentives/Motivation (Page 36)Sales & Marketing Management - January/Februry 2008 - Travel/Meetings (Page 37)Sales & Marketing Management - January/Februry 2008 - Travel/Meetings (Page 38)Sales & Marketing Management - January/Februry 2008 - Excerpt (Page 39)Sales & Marketing Management - January/Februry 2008 - Excerpt (Page 40)Sales & Marketing Management - January/Februry 2008 - Excerpt (Page 41)Sales & Marketing Management - January/Februry 2008 - Excerpt (Page 42)Sales & Marketing Management - January/Februry 2008 - Excerpt (Page 43)Sales & Marketing Management - January/Februry 2008 - The Way I See It (Page 44)Sales & Marketing Management - January/Februry 2008 - The Way I See It (Page Cover3)Sales & Marketing Management - January/Februry 2008 - The Way I See It (Page Cover4)http://www.nxtbook.com/nxtbooks/nielsen/smm_200912http://www.nxtbook.com/nxtbooks/nielsen/smm_20091011http://www.nxtbook.com/nxtbooks/nielsen/smm_20090809http://www.nxtbook.com/nxtbooks/nielsen/smm_20090607http://www.nxtbook.com/nxtbooks/nielsen/smm_20090405http://www.nxtbook.com/nxtbooks/nielsen/smm_20090102http://www.nxtbook.com/nxtbooks/nielsen/smm_20081112http://www.nxtbook.com/nxtbooks/nielsen/smm_20080910http://www.nxtbook.com/nxtbooks/nielsen/smm_200807http://www.nxtbook.com/nxtbooks/nielsen/smm_200805http://www.nxtbook.com/nxtbooks/nielsen/smm_200803http://www.nxtbook.com/nxtbooks/nielsen/smm_200801http://www.nxtbook.com/nxtbooks/nielsen/smm_200711http://www.nxtbookMEDIA.com

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