Sales & Marketing Management - January/Februry 2008 - (Page 18) cover story O 18 SALES &MARKETING MANAGEMENT everything happens inVegas How VPs Jordan Clark, Michael Massari and Don Ross turned Harrah’s Entertainment into your one-stop meeting resource By Mike McCue f the many famous sayings that describe this issue’s trio of cover executives, “All for one and one for all” might seem the most fitting. Truly, the three executives from Las Vegas Meetings by Harrah’s Entertainment—Michael Massari, Jordan Clark and Don Ross—have done an admirable job of molding and developing their sales teams into a single, high-performing unit. But a lesser-known quote from Alexandre Dumas, author of The Three Musketeers, might be just as appropriate: “Nothing succeeds like success.” With decades of sales experience between them, Massari, Clark and Ross have plenty of hard-won knowledge and insight in their arsenal to draw from. And they’ve needed every scrap of that intellectual ammunition to pull together the sales teams from seven formerly competing hotels and casinos and recreate them as a single operating unit under the Harrah’s banner. Until July 2005, each hotel—Bally’s Las Vegas, Caesars Palace, Harrah’s Las Vegas, Flamingo Las Vegas, Paris Las Vegas, Rio AllSuite Hotel & Casino and Imperial Palace—handled its meetings, incentives and corporate events businesses separately. JANUARY/FEBRUARY 2008 www.salesandmarketing.com www.salesandmarketingmanagement.com http://www.salesandmarketingmanagement.com
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