Sales & Marketing Management - March/April 2008 - (Page 30) TRAINING TECHNOLOGY INCENTIVES TRAVEL/MEETINGS The missing ingredient Is your sales team truly prepared to play with the big dogs? T istock photo ry this experiment: Ask your customers what type of knowledge they most want your salespeople to have. Odds are the answers you get will surprise you. Once upon a time, the common answer would have been “product knowledge.” For years, customers needed salespeople to know their products inside and out so they could recommend the right one. But today, the Internet makes product knowledge accessible to everyone. More recently, the answer might have been “knowledge about the problems I face,” so the salesperson could recommend solutions. But that’s in the past, too. Today’s customers want salespeople to have “knowledge about my business.” Specifically, they want salespeople to understand their business drivers. This encompasses the overall business results the customers are trying to achieve, the strategies and initiatives they are pursuing to reach their goals, and the MARCH/APRIL 2008 financial metrics they use to measure their success. It also addresses the trends, challenges and opportunities that are transforming their marketplace. How does this affect sales training? Today, no sales curriculum is complete without courses that build business acumen. Without business acumen, salespeople can’t make sense of the internal and external forces their customers are wrestling with, let alone have conversations about them. [THE PULSE] SOURCE: BERSIN & ASSOCIATES’ 2008 CORPORATE LEARNING FACTBOOK 21 APPROXIMATE PERCENTAGE OF TRAINING PROGRAM DOLLARS SPENT ON LEADERSHIP DEVELOPMENT AND MANAGEMENT TRAINING. 30 SALES &MARKETING MANAGEMENT www.salesandmarketing.com www.salesandmarketingmanagement.com http://www.salesandmarketingmanagement.com
Table of Contents Feed for the Digital Edition of Sales & Marketing Management - March/April 2008 Sales & Marketing Management - March/April 2008 Contents Editor's Letter Brian Tracy University Sales Marketing Management Cover Story: Lessons From the Master Maximum Mobility Training Technology Incentives/Motivation Travel/Meetings Book Excerpt - Value Merchants The Way I See It - End the Discounting Habit Sales & Marketing Management - March/April 2008 Sales & Marketing Management - March/April 2008 - Sales & Marketing Management - March/April 2008 (Page Cover1) Sales & Marketing Management - March/April 2008 - Sales & Marketing Management - March/April 2008 (Page Cover2) Sales & Marketing Management - March/April 2008 - Sales & Marketing Management - March/April 2008 (Page 1) Sales & Marketing Management - March/April 2008 - Sales & Marketing Management - March/April 2008 (Page 2) Sales & Marketing Management - March/April 2008 - Contents (Page 3) Sales & Marketing Management - March/April 2008 - Contents (Page 4) Sales & Marketing Management - March/April 2008 - Editor's Letter (Page 5) Sales & Marketing Management - March/April 2008 - Brian Tracy University (Page 6) Sales & Marketing Management - March/April 2008 - Brian Tracy University (Page 7) Sales & Marketing Management - March/April 2008 - Sales (Page 8) Sales & Marketing Management - March/April 2008 - Sales (Page 9) Sales & Marketing Management - March/April 2008 - Sales (Page 10) Sales & Marketing Management - March/April 2008 - Sales (Page 11) Sales & Marketing Management - March/April 2008 - Marketing (Page 12) Sales & Marketing Management - March/April 2008 - Marketing (Page 13) Sales & Marketing Management - March/April 2008 - Marketing (Page 14) Sales & Marketing Management - March/April 2008 - Marketing (Page 15) Sales & Marketing Management - March/April 2008 - Management (Page 16) Sales & Marketing Management - March/April 2008 - Management (Page 17) Sales & Marketing Management - March/April 2008 - Management (Page 18) Sales & Marketing Management - March/April 2008 - Management (Page 19) Sales & Marketing Management - March/April 2008 - Cover Story: Lessons From the Master (Page 20) Sales & Marketing Management - March/April 2008 - Cover Story: Lessons From the Master (Page 21) Sales & Marketing Management - March/April 2008 - Cover Story: Lessons From the Master (Page 22) Sales & Marketing Management - March/April 2008 - Cover Story: Lessons From the Master (Page 23) Sales & Marketing Management - March/April 2008 - Cover Story: Lessons From the Master (Page 24) Sales & Marketing Management - March/April 2008 - Cover Story: Lessons From the Master (Page 25) Sales & Marketing Management - March/April 2008 - Maximum Mobility (Page 26) Sales & Marketing Management - March/April 2008 - Maximum Mobility (Page 27) Sales & Marketing Management - March/April 2008 - Maximum Mobility (Page 28) Sales & Marketing Management - March/April 2008 - Maximum Mobility (Page 29) Sales & Marketing Management - March/April 2008 - Training (Page 30) Sales & Marketing Management - March/April 2008 - Training (Page 31) Sales & Marketing Management - March/April 2008 - Training (Page 32) Sales & Marketing Management - March/April 2008 - Technology (Page 33) Sales & Marketing Management - March/April 2008 - Technology (Page 34) Sales & Marketing Management - March/April 2008 - Technology (Page 35) Sales & Marketing Management - March/April 2008 - Incentives/Motivation (Page 36) Sales & Marketing Management - March/April 2008 - Incentives/Motivation (Page 37) Sales & Marketing Management - March/April 2008 - Incentives/Motivation (Page 38) Sales & Marketing Management - March/April 2008 - Incentives/Motivation (Page 39) Sales & Marketing Management - March/April 2008 - Travel/Meetings (Page 40) Sales & Marketing Management - March/April 2008 - Travel/Meetings (Page 41) Sales & Marketing Management - March/April 2008 - Book Excerpt - Value Merchants (Page 42) Sales & Marketing Management - March/April 2008 - Book Excerpt - Value Merchants (Page 43) Sales & Marketing Management - March/April 2008 - Book Excerpt - Value Merchants (Page 44) Sales & Marketing Management - March/April 2008 - Book Excerpt - Value Merchants (Page 45) Sales & Marketing Management - March/April 2008 - Book Excerpt - Value Merchants (Page 46) Sales & Marketing Management - March/April 2008 - Book Excerpt - Value Merchants (Page 47) Sales & Marketing Management - March/April 2008 - The Way I See It - End the Discounting Habit (Page 48) Sales & Marketing Management - March/April 2008 - The Way I See It - End the Discounting Habit (Page Cover3) Sales & Marketing Management - March/April 2008 - The Way I See It - End the Discounting Habit (Page Cover4)
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