Sales & Marketing Management - July/August 2008 - (Page 16)

MANAGEMENT STRATEGY trade-off is that smaller job boards may get very little traffic (conPERCENTAGE THE sult a site like comAVERAGE FINANCIAL pete.com to find out). EXECUTIVE’S Given the many SALARY INCREASED FROM LAST YEAR. options, you may want to post on several boards. eQuest.com SOURCE: FINANCIAL EXECUTIVES RESEARCH FOUNDAmakes it relatively TION STUDY easy to post your ad simultaneously on several Web sites. For entry-level positions, you may want to try Nacelink.com, the Web site of the National Association of Colleges and Employers. For an annual fee, employers can post a job here that goes out to multiple schools of your choosing. Web 2.0-style social networks such as LinkedIn or Zoominfo have added another dimension to online recruiting. These sites have some real advantages over job boards. You can search proactively for candidates who meet very specific criteria. You also have the opportunity to do preliminary checks on their profiles. As in [THE PULSE] 4.75 the real world, the benefit of the “warm handoff ”—that is, being linked by a common acquaintance—also contributes to a faster sense of trust and compatibility. There is also a newer breed of recruiting tool, one that brings the headhunting marketplace to the online world. Sites like BountyJobs.com that connect a hiring company with qualified headhunters can exponentially expand an organization’s pool of potential candidates. Don’t waste your time on unhireable applicants. You must set strict screening standards. In reviewing resumes, for example, most professional recruiters make a speedy first pass through a stack of resumes, spending no more than a minute on each. Act quickly. Most candidates who are actively job hunting are interviewing with multiple companies. When possible, schedule multiple interviews for one visit. Get started on items with long lead times, such as chasing down referrals. The most important part of hiring happens in person. As long as you learn to leverage your online recruiting resources well, you can make those in-person connections faster and more efficient. WE’D LIKE TO SHOW YOU HOW MANY SALES OUR CUSTOMERS HAVE GENERATED IN THE LAST 20 YEARS, BUT WE’D NEED A BIGGER AD. ,501,637 ,548,86 If you’re looking to improve your sales performance, you’re looking for ACT! Premium. It helps your sales teams organize prospect and customer information, manage daily responsibilities and communicate more effectively. And it’s ﬂexible, so they’ll love to use it. No wonder ACT! has been the #1 selling contact and customer management software for the last 20 years. To start improving your numbers, act now. Buy ACT! Premium and get a 3-month free subscription to Swiftpage email marketing. Visit act.com/smmb or call 1-877-851-7475. Offer ends 6/30/08. © 2008 Sage Software, Inc. All rights reserved. Sage Software, the Sage Software logo and Sage product and service names mentioned herein are registered trademarks or trademarks of Sage Software, Inc. or its affiliated entities. http://www.compete.com http://www.compete.com http://BountyJobs.com http://eQuest.com http://act.com/smmb http://act.com/smmb

Table of Contents Feed for the Digital Edition of Sales & Marketing Management - July/August 2008

Sales & Marketing Management - July/August 2008 Contents Editor's Letter Brian Tracy University Smart Sales Sales Strategy Smart Marketing Marketing Strategy Smart Management Management Strategy The Mother Lode of All Market Data Returns Embracing the Future Training Technology Incentives/Motivation Don't Become a Target Abroad Book Excerpt On the Road The Way I See It

Sales & Marketing Management - July/August 2008

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