Sales & Marketing Management - July/August 2008 - (Page 18) cover story THE MOTHER LODE OF MARKET DATA IS BACK lot can happen in three years’ time, and never did that statement prove truer than in the period spanning 2005 to the present. Just ponder the following facts: s The cost of gas has skyrocketed from its 2005 average of $2.27 a gallon, at press time careening toward the $5 barrier. They say good things come s In the past three years alone, food prices to those who wait, and worldwide have increased an astounding 83%. that’s certainly bearing out s In the wake of the subprime mortgage for longtime Survey patrons meltdown, more than one million homes in the U.S. are now in foreclosure. s Thanks to Hurricane Katrina, New Orleans’ population is now approximately two-thirds that of its former number. s Increased awareness of environmental issues has led to a spike in green product sales—currently in the neighborhood of $209 billion, and predicted to reach $400 billion by 2010. s On the subject of all those dollars, our currency’s value was last spotted somewhere in the vicinity of Antarctica. The period from 2005 to 2008 was also marked by one very noticeable absence—that of the Survey of Buying Power, the much-heralded compendium A By Michael McCue and Jeremy Cohen 18 SALES &MARKETING MANAGEMENT JULY/AUGUST 2008 www.salesandmarketing.com www.salesandmarketingmanagement.com http://www.salesandmarketingmanagement.com
Table of Contents Feed for the Digital Edition of Sales & Marketing Management - July/August 2008 Sales & Marketing Management - July/August 2008 Contents Editor's Letter Brian Tracy University Smart Sales Sales Strategy Smart Marketing Marketing Strategy Smart Management Management Strategy The Mother Lode of All Market Data Returns Embracing the Future Training Technology Incentives/Motivation Don't Become a Target Abroad Book Excerpt On the Road The Way I See It Sales & Marketing Management - July/August 2008 Sales & Marketing Management - July/August 2008 - Sales & Marketing Management - July/August 2008 (Page Cover1) Sales & Marketing Management - July/August 2008 - Sales & Marketing Management - July/August 2008 (Page Cover2) Sales & Marketing Management - July/August 2008 - Contents (Page 1) Sales & Marketing Management - July/August 2008 - Contents (Page 2) Sales & Marketing Management - July/August 2008 - Contents (Page 3) Sales & Marketing Management - July/August 2008 - Contents (Page 4) Sales & Marketing Management - July/August 2008 - Editor's Letter (Page 5) Sales & Marketing Management - July/August 2008 - Brian Tracy University (Page 6) Sales & Marketing Management - July/August 2008 - Brian Tracy University (Page 7) Sales & Marketing Management - July/August 2008 - Smart Sales (Page 8) Sales & Marketing Management - July/August 2008 - Sales Strategy (Page 9) Sales & Marketing Management - July/August 2008 - Sales Strategy (Page 10) Sales & Marketing Management - July/August 2008 - Smart Marketing (Page 11) Sales & Marketing Management - July/August 2008 - Marketing Strategy (Page 12) Sales & Marketing Management - July/August 2008 - Marketing Strategy (Page 13) Sales & Marketing Management - July/August 2008 - Smart Management (Page 14) Sales & Marketing Management - July/August 2008 - Management Strategy (Page 15) Sales & Marketing Management - July/August 2008 - Management Strategy (Page 16) Sales & Marketing Management - July/August 2008 - The Mother Lode of All Market Data Returns (Page 17) Sales & Marketing Management - July/August 2008 - The Mother Lode of All Market Data Returns (Page 18) Sales & Marketing Management - July/August 2008 - The Mother Lode of All Market Data Returns (Page 19) Sales & Marketing Management - July/August 2008 - The Mother Lode of All Market Data Returns (Page 20) Sales & Marketing Management - July/August 2008 - Embracing the Future (Page 21) Sales & Marketing Management - July/August 2008 - Embracing the Future (Page 22) Sales & Marketing Management - July/August 2008 - Training (Page 23) Sales & Marketing Management - July/August 2008 - Training (Page 24) Sales & Marketing Management - July/August 2008 - Training (Page 25) Sales & Marketing Management - July/August 2008 - Technology (Page 26) Sales & Marketing Management - July/August 2008 - Technology (Page 27) Sales & Marketing Management - July/August 2008 - Technology (Page 28) Sales & Marketing Management - July/August 2008 - Technology (Page 29) Sales & Marketing Management - July/August 2008 - Incentives/Motivation (Page 30) Sales & Marketing Management - July/August 2008 - Incentives/Motivation (Page 31) Sales & Marketing Management - July/August 2008 - Don't Become a Target Abroad (Page 32) Sales & Marketing Management - July/August 2008 - Don't Become a Target Abroad (Page 33) Sales & Marketing Management - July/August 2008 - Book Excerpt (Page 34) Sales & Marketing Management - July/August 2008 - Book Excerpt (Page 35) Sales & Marketing Management - July/August 2008 - On the Road (Page 36) Sales & Marketing Management - July/August 2008 - On the Road (Page 37) Sales & Marketing Management - July/August 2008 - On the Road (Page 38) Sales & Marketing Management - July/August 2008 - On the Road (Page 39) Sales & Marketing Management - July/August 2008 - The Way I See It (Page 40) Sales & Marketing Management - July/August 2008 - The Way I See It (Page Cover3) Sales & Marketing Management - July/August 2008 - The Way I See It (Page Cover4)
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