Sales & Marketing Management - November/December 2008 - (Page 1) CONTENTS NOVEMBER/DECEMBER 2008 Founded 1918 * Volume 160, No. 6 * www.salesandmarketingmanagement.com 20 >AWARDS 20 AND THE ENVELOPE, PLEASE … By the S&MM Editors Sales & Marketing Management proudly announces the winners of the People’s Choice Awards—recognizing the Top Technology Solutions of 2008. > COVER 21 STORY 16 PICTURE PERFECT >TECHNOLOGY BY JEREMY COHEN 21 KEEPING THE HOLIDAYS HAPPY By Rolf Elmér, Ph.D. Online retailers can still lure in skittish customers, provided they take an approach that’s both proactive and pragmatic. Jeffrey Hayzlett upgrades Kodak’s image for the digital age Cover Photo and Above: Roger Hagadone www.salesandmarketingmanagement.com NOVEMBER/DECEMBER 2008 SALES &MARKETING MANAGEMENT 1 http://www.salesandmarketingmanagement.com http://www.salesandmarketingmanagement.com
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