Sales & Marketing Management - November/December 2008 - (Page 17) What You Can Learn From Jeffrey > Why even the most revered, established brand isn’t immune to changing times and tastes > How to transform said brand into a modern-day player—without losing sight of what set it apart in the first place > How best to utilize old- and newschool approaches for publicizing your products www.salesandmarketingmanagement.com NOVEMBER/DECEMBER 2008 SALES &MARKETING MANAGEMENT 17 photo by Roger Hagadone http://www.salesandmarketingmanagement.com
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