Sales & Marketing Management - November/December 2008 - (Page 4) The is Back andBetter than Ever! You’ve rallied for it, so we’ve partnered with sister company Claritas to transform the Survey of Buying Power from an annual printed edition to an exclusively online product with customized search and report capabilities. At SurveyofBuyingPower.com, you’ll gain access to valuable Nielsen data, including ranking reports— both current year and five year projected estimates— based on: ■ Different demographic categories ■ Effective buying income ■ Retail sales, covering a wide range of products and services. What’s more, you’ll be able to customize searches that rank demographic categories, effective buying income and retail sales across a range of products and services, according to core based statistical areas (CBSAs) or media markets (designated market areas, DMAs). The Buying Power Index – available as a report and customized search category – is a unique weighted index that converts the three Survey of Buying Power elements ■ Population ■ Effective buying income ■ Retail sales into a useful measurement of a market’s “ability to buy,” expressing it as a percentage of the national total (100.0000%). WWW.SALESANDMARKETINGMANAGEMENT .COM >> YOUR SOURCE FOR MORE TIPS, TRENDS AND TOOLS EXCLUSIVELY ON salesandmarketingmanagement.com On salesandmarketingmanagement.com, the online home of Sales & Marketing Management, you'll find these Web-only features. Check 'em out, then send your thoughts to jeremy.cohen@nielsen.com. > BACK TO BASICS: SEVEN REASONS YOUR CUSTOMERS HATE YOU Recent research uncovered almost 80 reasons why customers dislike salespeople. Here are the top seven. www.salesandmarketingmanagement.com/hate > NINE WAYS TO ENSURE YOUR UPWARD CAREER MOBILITY The economy may be down, but that doesn’t mean your career needs to sink with it. Keep moving up that corporate ladder with these tips from career experts. www.salesandmarketingmanagement.com/careermobility The following were among the most popular stories read on the Sales & Marketing Management site last month: MOST POPULAR STORIES > BACK TO BASICS: SEVEN REASONS YOUR CUSTOMERS HATE YOU > 15 PERSONAL SKILLS YOU NEED ON THE JOB > ARE YOUR REPS SCARED SALES-LESS? > THE TOP 12 PRESENTATION MISTAKES > THE SALES CLINIC: IS A POOR FIRST IMPRESSION LOSING YOU SALES? For one low annual subscription price of $299, you gain access to all ranking reports and customized search by CBSAs or DMAs. SOUND OFF! Have your opinions on today’s current sales and marketing topics heard with your very own blog entry on S&MM SoundOff (www.salesandmarketingmanagement.com/soundoff). E-mail blog submissions to jeremy.cohen @nielsen.com. Include your name, e-mail, location, company and position. Be sure to title your post. EDITORIAL ADVISORY BOARD BRIAN TRACY STEPHEN COVEY DAMIAN THOMAS SAM REESE KEVIN WARREN KURT OPPENHEIMER ERICA RULIFFSON KEVIN MADDEN MARK DUGGAN TARA AGEN BAPPA CHOUDHURY MARY DONATO BILL DIXON SUBSCRIBE: S&MM E-NEWSLETTER Get the latest stories and articles on staffing, training, business travel, technology and incentives in the sales and marketing sectors delivered straight to your inbox each week. Opt in at our online sign-up page at www.salesandmarketingmanagement.com/ newsletters. CLARITAS Log on to www.SurveyofBuyingPower.com to subscribe today! 4 SALES&MARKETING MANAGEMENT NOVEMBER/DECEMBER 2008 Author, Speaker, Consultant, Brian Tracy International Author, Speaker, Consultant, FranklinCovey General Manager, Corporate Sales Leader, General Electric Chief Executive Officer, Miller Heiman Senior Vice President of Sales, Xerox Worldwide Director of Technical Sales and Support, Intel Corporation Vice President of Sales, Oracle Vice President of Global Sales, Honeywell Building Solutions President and CEO, Nike Bauer Hockey Chief of Staff, HP LaserJet Americas and SMB Printing Vice President, Segment Management, Global Solutions, Siemens Medical Associate Director, Institute for the Study of Business Markets, The Penn State Smeal College of Business Senior Vice President of Marketing (Ret.), Blue Cross Blue Shield www.salesandmarketing.com www.salesandmarketingmanagement.com http://www.salesandmarketingmanagement.com http://www.marketingmanagement.com http://www.SurveyofBuyingPower.com http://www.salesandmarketingmanagement.com http://www.salesandmarketingmanagement.com/hate http://www.salesandmarketingmanagement.com/careermobility http://www.salesandmarketingmanagement.com/soundoff http://www.salesandmarketingmanagement.com/soundoff http://www.salesandmarketingmanagement.com/newsletters http://jeremy.cohen@nielsen.com http://jeremy.cohen@nielsen.com http://www.SurveyofBuyingPower.com http://www.salesandmarketingmanagement.com
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.