Sales & Marketing Management - January/February 2009 - (Page 12) awards Edited by Jeremy Cohen GoToMeeting for meetings with clients ners of Sales & Marketing Management’s inaugural and sales training vendors,” Stein says. “We like that it is a reliable and affordable People’s Choice Awards, recognizing the Top platform. We’ve been using it since it was Technology Solutions of 2008. Readers like you first introduced to the market.” Likewise, Salesforce gets high marks weighed in on your favorite CRM, Web conferencing, from Mary Donato, president of Applied mobility and presentation tools, and your votes were Principles, associate director of the heard loud and clear. Institute for the Study of Business For a representative reaction, look no further than Markets and one of SMM’s featured reader Kevin Campbell, who speaks glowingly of “Smart Management” columnists. “I WebEx. “I use this technology regularly and am very have seen a large array of CRM applications used by clients,” Donato says. “The happy with it,” Campbell says of the conferencing companies that seem to have the most solution, which placed prominently in two categories. success with ease of integration and “It’s easy to use and has the features I need … It keeps start-up are those using Salesforce.com.” Understandably, though, for anyone me from traveling and has reduced expenses.” unfamiliar with the solutions menEven some of SMM’s resident experts pitched in tioned above, this praise is falling on deaf ears. So their own two cents. Our “Smart Sales” columnist, without further adieu, let’s swing the spotlight onto Dave Stein, is fondly acquainted with several of the the winners. Once you’ve become more acquainted winning solutions, thanks to his day job as CEO of ES with them, you’ll likely become an evangelist for Research Group. By way of example:“We regularly use your own favorites. JANUARY/FEBRUARY 2009 Last issue, we announced the win- istock photo 12 SALES &MARKETING MANAGEMENT www.salesandmarketing.com www.salesandmarketingmanagement.com http://www.Salesforce.com http://www.salesandmarketingmanagement.com
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