Sales & Marketing Management - January/February 2009 - (Page 13) C AT E G O RY: Solution of the Year (first); Most Innovative (third); Web Conferencing (first); Presentation Technologies (second) PRODUCT: GoToMeeting COMPANY: Citrix PRICE: $49 per month (annual discounts and corporate plans also available) HOW TO BUY: Online at www.gotomeeting.com and by calling 800-372-6207 FEATURES: Key features include one-click meeting launch (ad-hoc or scheduled), screen sharing, sharing keyboard and mouse control, instantly changing presenters, session recording and playback, chat, and e-mail and IM integration. The release of GoToMeeting 4.0 introduced Total Audio, which includes free VoIP and audio conferencing for both Mac and PC. With Total Audio, meeting attendees can easily use either phone conferencing or their computer’s microphone and speakers to participate in online meetings. Utilizing GoToMeeting, sales managers can deliver instant online demonstrations in just one click while already on the phone with prospects. Sales departments can shorten their sales cycles by using GoToMeeting to conduct live demonstrations, eliminating the need for travel to meet with customers and prospects. C AT E G O RY: Most Innovative (first); Solution of the Year (third); Mobility/PDA (second) PRODUCT: iPhone COMPANY: Apple PRICE: $199 for 8GB (black) and $299 for 16GB (black or white); two-year contract required with AT&T HOW TO BUY: Apple and AT&T stores FEATURES: With fast 3G wireless technology, GPS mapping, support for enterprise features such as Microsoft Exchange and the new App Store, iPhone 3G puts even more features at users’ fingertips. It combines three products in one—a revolutionary phone, a widescreen iPod and a breakthrough Internet device with rich HTML e-mail and a desktop-class Web browser. iPhone 3G combines all the features of iPhone with 3G networking that is twice as fast as the first-generation iPhone, built-in GPS for expanded location-based mobile services, and iPhone 2.0 software that includes support for Microsoft Exchange ActiveSync and runs the thousands of third-party applications from the App Store. The iPhone 3G supports Microsoft Exchange ActiveSync, delivering push e-mail, calendar and contacts. And it gives mobile users secure access to corporate resources with Cisco IPSec VPN, as well as wireless network services with WPA2 Enterprise and 802.1X authentication. C AT E G O RY: CRM (first) PRODUCT: Salesforce CRM COMPANY: Salesforce.com PRICE: Ranges from $9 to $65 per user per month (depending on edition) HOW TO BUY: Online at www.salesforce.com and by calling 800-NO-SOFTWARE FEATURES: Salesforce CRM is designed to give companies a 360-degree view of their customers—from marketing and sales to customer service—and provides senior executives with a snapshot of their business at the click of a button. Customer information can be tracked from acquisition to deal close to service. Salesforce CRM’s technology allows enterprises to communicate and collaborate entirely online. In addition to hundreds of CRM features spanning every application, the Force.com platform allows customers to leverage all of the new platform capabilities at no additional charge. The new Visualforce technology offers the flexibility to meet the requirements of applications that feature many different types of users on a variety of devices. All customer information resides in a single database and is accessed via the Web. While customers may use different pieces of functionality, depending on which edition they purchase, all customers run on the same version of the application. www.salesandmarketingmanagement.com JANUARY/FEBRUARY 2009 SALES &MARKETING MANAGEMENT 13 http://www.gotomeeting.com http://www.salesforce.com http://www.salesforce.com http://www.Force.com http://www.salesandmarketingmanagement.com
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