Sales & Marketing Management - January/February 2009 - (Page 14) awards C AT E G O RY: Web Conferencing (third) PRODUCT: Acrobat Connect Professional COMPANY: Adobe PRICE: Flexible licensing model HOW TO BUY: Online at www.adobe.com/products/acrobatconnectpro FEATURES: Adobe Acrobat Connect Professional provides scalable Web conferencing with extensive user and meeting management capabilities, as well as a powerful reporting system. With it, business professionals can add real-world functionality to online meetings using highimpact presentations and essential collaboration tools. Acrobat Connect Professional enables companies to reach target audiences virtually any time with live video, animations and integrated audio. Additionally, Acrobat Connect Professional offers customizable meeting rooms that enable users to tailor meeting flows and organize branded content. C AT E G O RY: Solution of the Year (second); Most Innovative (second); Mobility/PDA (first) PRODUCT: BlackBerry COMPANY: RIM PRICE: Varies by device (set by retailers and network providers) HOW TO BUY: Visit http://na.blackberry.com/eng/purchase to locate retailers FEATURES: BlackBerry devices offer RIM’s push e-mail service, which automatically delivers mes- sage directly to the handsets in real time. Users can add up to 10 supported personal and work e-mail addresses to their BlackBerry smartphone. The BlackBerry browser is designed to deliver on-the-go Internet service, so users can browse the full Web whenever and wherever they want to. Many BlackBerry smartphones feature built-in GPS capabilities and work with the BlackBerry Maps application, as well as a range of other location-based applications and services. C AT E G O RY: CRM (third) PRODUCT: GoldMine COMPANY: FrontRange PRICE: Varies by edition HOW TO BUY: Online at www.goldmine.com or by calling 800-443-5457 FEATURES: The GoldMine relationship management product line comprises four edi- tions, each developed with a unique person and organization in mind. All provide extensive contact management, sales automation, marketing automation, scheduling and project management functions. They vary in the underlying technology and configurability. GoldMine is an ideal solution for maintaining customer information across the enterprise, consistently following a business’ processes, configuring the system to meet usability needs and integrating into an existing IT landscape. C AT E G O RY: CRM (second) PRODUCT: Microsoft Dynamics CRM Online COMPANY: Microsoft PRICE: Ranges from $44 to $59 per user per month (depending on edition) HOW TO BUY: Online at www.microsoft.com/dynamics FEATURES: Microsoft Dynamics CRM is a full CRM suite with marketing, sales and service capabilities. Delivered through a network of channel partners providing specialized services, Microsoft Dynamics CRM works with familiar Microsoft products to streamline processes across an entire business. It offers data cleansing and segmentation tools, campaign management features and insightful marketing analytics to increase the effectiveness of marketing programs to generate demand. It also enables salespeople to create a single view of the customer with tools that streamline and automate everyday sales processes. 14 SALES &MARKETING MANAGEMENT JANUARY/FEBRUARY 2009 www.salesandmarketing.com www.salesandmarketingmanagement.com http://www.adobe.com/products/acrobatconnectpro http://na.blackberry.com/eng/purchase http://www.goldmine.com http://www.microsoft.com/dynamics http://www.salesandmarketingmanagement.com
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