NMP - September 2016 - 48

✒ New Fusion Marketing Approaches T he age of Internet and live transfer generated leads has become saturated. Mortgage professionals are being told they are buying one type of lead and then received something completely different. Since its inception in 2011, the CFPB has been cleaning house in the financial sector with a keen eye on the mortgage industry. The Internet is the only place they have not conquered. With predatory lending gone, along with those who practiced it, there has been major growth in new marketing methods. The term "marketing" has become almost synonymous with compliance. This doesn't mean you have to stay away from it. In fact, it's been one of the main reasons marketing efforts are working so well today. With so many hoops to jump through, a lot of people are simply staying away from marketing all together. New marketing campaigns are combining traditional marketing methods like online marketing and direct mail integrating online additions to them. These new hybrid campaigns allow recipients to respond by phone, mail, e-mail or online. Combining the old with the new, these methods are producing response rates that are higher than we've seen since 2010! With millions of people performing millions of searches each day to find content on the Internet, it makes sense that marketers want their products to be found by potential consumers. SEPTEMBER 2016 n National Mortgage Professional Magazine n NationalMortgageProfessional.com 48 TagQuest customer spotlight Each month, we talk with our clients to see how their campaigns are performing. Here's what heard from Alfred Valentine, a manager and Jim Cefaratt, a senior loan officer, with Acre Mortgage: l Product: USDA Purchase Leads l First month results: Sixty leads with 13 applications (six closed and eight more qualified loans in process) l Response rate: Twenty-three percent projected closing ratio Highlights of the campaign that work well for you TagQuest has the knowledge and tools to help you grow your business. The CRM is the best I've ever seen, limiting wasted time and lost leads. TagQuest is not looking out for their own best interest, they focus on our growth and bottom line as well. Others would benefit from their attention to detail and concern for providing the best possible marketing strategies. Highlights of the campaign that work well for you "The beauty of this program/campaign is that everything comes directly to you via e-mail," said Cefaratt. "As soon as a client clicks on to our site and fills out the very brief questionnaire of interest, it gets sent directly to your e-mail so you can access their information wherever you are. With this site unlike many others I have dealt with the questionnaire is a few small questions, instead of a quicken questionnaire which is lengthy and time consuming. The benefit for me and most all mortgage professionals is that you can get on the phone with the client quickly and answer whatever questions they might have faster than others and as we all know the first one in the door usually gets the business. TagQuest has had an incredible impact on my business, and I look forward to the opportunities the future has to offer us." TagQuest Inc. is a full-service marketing firm specializing in marketing for the mortgage industry. Call (888) 717-8980 or visit www.tagquest.com. IMAGINE * INNOVATE * SUCCEED SPONSORED EDITORIAL heard on the street Recopedia provides county recording checklists that can help reduce rejects and gives visibility into recording fee discrepancies, utilizing its up-to-date fee calculator. "We at Indecomm are extremely proud of our Document Management Group as they lead the vanguard of technology adoption in the public sector. This serves our clients and the general public, offering value added tools and more secure recording," said Naresh Ponnapa, Group CEO and managing director of Indecomm Global Services. "Indecomm's efforts continue to raise the bar on technological excellence and customer service." AIG Sells UGC for $3.4B American International Group Inc. (AIG) has announced that it will sell its 100 percent interest in the private mortgage insurance company United Guaranty Corporation (UGC) to Arch Capital Group Ltd., a Bermuda-based writer of mortgage insurance and specialty lines of property and casualty insurance and reinsurance, for $3.4 billion. As part of this transaction, AIG will retain all mortgage insurance business ceded under an existing 50 percent quota share agreement between UGC and AIG subsidiaries for business originated from 2014 through 2016. In announcing the sale, AIG President and CEO Peter Hancock declared it to be part of his effort to reshape the company's focus and stability. "Today, we have reached an important milestone in a strategy we committed to in March 2015, when I stated in my first shareholder letter as AIG CEO that we would 'sculpt the future AIG' into a more focused company and that selective divestitures would be an important part of reaching that goal," said Hancock. "We restated that objective earlier this year when we made the IPO and eventual sale of UGC a key part of an updated overall strategic framework for AIG. We believe this transaction maximizes UGC's value while further streamlining our organization. It puts us in a stronger position to invest in the talent and technology essential to being our clients' most valued insurer, while we continue to deliver on the promise made by continued from page 43 AIG's board and management to return $25 billion to our shareholders by the end of 2017." Mercury Network Agrees to Acquire Platinum Data Solutions Mercury Network has announced it has entered into a definitive agreement to acquire Platinum Data, a provider of valuation data and analytics solutions headquartered in Aliso Viejo, Calif. "Appraisal quality is an increasingly important compliance requirement and the addition of Platinum Data's technology will expand the suite of services available to both companies' customers," said Will Clemens, CEO of Mercury Network. "Platinum pioneered automated appraisal underwriting and quality control, and expanding these tools in Mercury Network will help the industry enhance appraisal quality and gain efficiency." "Mercury Network and Platinum Data customers will have even more options," said Jennifer Miller, president of Mercury Network. "Both companies already have integrations with other quality control solutions and appraisal management systems, and those relationships will continue. Our goal is to make it as easy as possible for lenders, AMCs, credit unions, servicers, investors and their vendors to choose the best suite of services for their business." "This is one of those ideal situations where one plus one equals three," said Phil Huff, president and CEO of Platinum Data Solutions. "We can do more together than we could individually. It's an exciting time for both companies. Everyone- customers, partners and employees of both Platinum and Mercury-will benefit from the innovation and growth this venture will bring going forward." Lance Fenton, partner at Mercury's primary investor, Serent Capital, noted, "Mercury's growth over the past year has exceeded all our expectations, and this acquisition positions the company to rapidly expand their transaction footprint in the mortgage cycle. We look forward to working with the entire team to help deliver unmatched value to all customers." continued on page 95 http://www.NationalMortgageProfessional.com http://www.tagquest.com

Table of Contents for the Digital Edition of NMP - September 2016

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