NMP - September 2016 - 51

Mindset By Amanda Lucido these are the two methods I suggest for breaking through: Reshaping your approach Given that Millennials operate on different wavelengths than say, middle-aged, middle-class Americans, it is necessary to form a youth-friendly program that simply and efficiently educates new home-hunters on the process of acquiring and qualifying for loans and taking out a mortgage. Such a program might work best in the form of small two-hour workshops or free consultations that give us a basic idea of what we are getting ourselves into. The key here is basic. This does not mean speaking to us like you would your life-long clients or colleagues. You must remember that most of the people you are dealing with will have no prior knowledge of the industry. Essentially, XYZ Mortgage Group needs to be the Carl Sagan that explains quantum physics and astronomy (mortgage matters) to the layman. Once we bite, then you can reel us in with more indepth knowledge and personalized advice. Another key component of "reshaping" your approach is your aesthetic. As I have stated previously, this is a techgeneration-which means a generation constantly exposed to the glamorous high-life via Instagram and Tumblr. Consequently, we are attracted to pretty, shiny things-not things that look academic. I am not advocating a total departure from your pre-existing marketing strategy, just an additional, slightly adapted branch. If you develop specific programs that target the Millennial audience, continued on page 58

Table of Contents for the Digital Edition of NMP - September 2016

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