NMP - October 2016 - 38

The One Rea es, there is one reason why people do business with you. One reason and one reason only. It doesn't matter what you know, who you know how you came to acquire this ability, it doesn't matter. Even as I've written countless times that persistence always wins. Even though I believe that without a deep and enduring knowledge of what you do for a living, you'll still find it difficult to do business with people, have them use your services and become really successful if you cannot develop a special relationship with your potential clients. Many years ago as I was touting my skills as a loan officer of the first quality, it came to me that I was walking down the wrong path. I tried and tried to become more knowledgeable about programs that would allow the people to buy the home of their dreams. I spoke about my knowledge of every single program to every person who I met. I did it incessantly at family gatherings, cocktail parties and boring community meetings. I could help anyone buy a home. I knew it all. Then I had to wonder why I was not doing more business (If you're so smart, why aren't you rich?). I had to examine my value proposition. I had to examine why. I needed to know what would make me more likely to do more business. So the self-analysis took a while. I'm sometimes a bit slow on the uptake. But when the computer and it's new toy-the Internet-became the things to learn, to use to make lives easier, I jumped at them as if I knew how to swim in the deep end. It took me months to learn the value and benefits that would become more and more obvious to everyone. But I learned that by the combination of knowledge and a bit of chutzpa would allow me to change what I did and what others should do. I was training loan officers Y The Mortgage Godfather

Table of Contents for the Digital Edition of NMP - October 2016

Table of Contents
NMP - October 2016 - Cover1
NMP - October 2016 - Cover2
NMP - October 2016 - 1
NMP - October 2016 - Table of Contents
NMP - October 2016 - 3
NMP - October 2016 - 4
NMP - October 2016 - 5
NMP - October 2016 - 6
NMP - October 2016 - 7
NMP - October 2016 - 8
NMP - October 2016 - 9
NMP - October 2016 - 10
NMP - October 2016 - 11
NMP - October 2016 - 12
NMP - October 2016 - 13
NMP - October 2016 - 14
NMP - October 2016 - 15
NMP - October 2016 - 16
NMP - October 2016 - 17
NMP - October 2016 - 18
NMP - October 2016 - 19
NMP - October 2016 - 20
NMP - October 2016 - 21
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NMP - October 2016 - 23
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NMP - October 2016 - 25
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NMP - October 2016 - 27
NMP - October 2016 - 28
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NMP - October 2016 - 34
NMP - October 2016 - 35
NMP - October 2016 - 36
NMP - October 2016 - 37
NMP - October 2016 - 38
NMP - October 2016 - 39
NMP - October 2016 - 40
NMP - October 2016 - 41
NMP - October 2016 - 42
NMP - October 2016 - 43
NMP - October 2016 - 44
NMP - October 2016 - 45
NMP - October 2016 - 46
NMP - October 2016 - 47
NMP - October 2016 - 48
NMP - October 2016 - 49
NMP - October 2016 - 50
NMP - October 2016 - 51
NMP - October 2016 - 52
NMP - October 2016 - 53
NMP - October 2016 - 54
NMP - October 2016 - 55
NMP - October 2016 - 56
NMP - October 2016 - 57
NMP - October 2016 - 58
NMP - October 2016 - 59
NMP - October 2016 - 60
NMP - October 2016 - 61
NMP - October 2016 - 62
NMP - October 2016 - 63
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NMP - October 2016 - Cover3
NMP - October 2016 - Cover4
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