NMP - October 2016 - 46

Lykken on Leadership Six Questions to Help You Clarify Your Purpose BY DAVID LYKKEN OCTOBER 2016 n National Mortgage Professional Magazine n NationalMortgageProfessional.com 46 t the end of the day, all we want to know is how to succeed. We want to know how to meet our sales goals, how to exceed our investors' expectations, and how to gain more market share over the competition. Since this is inevitably the end game in business, we tend to seek solutions toward that end. We want to know secrets, tips and tricks that can directly contribute to success. The problem, though, is that I don't think success is that linear. Success, for a business, is much like happiness for the individual-you cannot get at it directly; rather, it comes as the inevitable result of doing other things. In my consulting business, I place an enormous amount of focus on helping organizations define and develop their core values. In the tradition of Simon Sinek's Start With Why, I work with organizations to uncover their ultimate purpose-the reason that they exist in the marketplace. Why do I do this? What does it have to do with the success that all organizations ultimately seek? Well, it is my belief that the strength of the purpose driving an organization is that very thing that must be properly refined before success can even be possible. Trying to achieve success without understanding your purpose is putting the cart before A "Business is a team sport. You might have coaches. You might even have star players, but success only happens when everyone crosses the finish line." the horse. It's like wanting to build the ornate roof of a skyscraper for everyone to see before you've even bothered to build the foundation. The fundamentals make everything that comes after possible. In the mortgage industry, people approach me all the time with questions about how to succeed? In my mind, these folks are asking the second question first. The primary question that should be asked is, "What is my purpose?" Once you've clearly understood and articulated the answer to that question, everything else should fall into place. Here are six questions to get you started in that journey of discovery that inevitably leads to success. 1. Why do you exist? This first question is perhaps the most obvious and fundamental. Why are you in business in the first place? What is your reason for competing in the mortgage industry? This question may sound ubiquitous, but you would be surprised how many people go through their entire careers without giving it any thought. Maybe your company was started as a sort of accident. Perhaps your founders had some link to the industry and thought it would be a good way to make money. But how you came to exist is not the same thing as why you exist now. You always have the chance to redefine yourself. So, think about what your purpose is now and what you want it to be. This is the starting point, because everything else-every other decision you make in your organization-will go back to how you answer this question. 2. What are your values? A second important question to ask yourself is, "What do you believe?" This sort of question can lead to developing your own internal "code of ethics." This, of course, is above and beyond what is necessary for compliance. Great leaders are accountable not only to regulators, but also to their own high moral standards. Knowing what your values are takes much of the risk out of doing business. As long as you are sticking to the guidelines you've laid out for yourself, you'll know that you aren't cutting any corners. If, on the other hand, you don't have any clearly defined values, then you never know where you might end up. 3. How do you work? After you've gotten the basics of why you exist down, the next step is to move on to how you work. When you ask this question, you are asking about your process. How do you go about carrying out your mission? What systems do you have in place that guide the day-to-day operations of your business? All too often, organizations work in a haphazard manner. There is no rhyme or reason to the process- it sort of just arises spontaneously. If you want to increase your chances for success, you've got to be more deliberate about how you get there. Take a look at your processes and see what could use some tweaking. 4. What do you offer? The next question you might ask is often the question people start http://www.NationalMortgageProfessional.com

Table of Contents for the Digital Edition of NMP - October 2016

Table of Contents
NMP - October 2016 - Cover1
NMP - October 2016 - Cover2
NMP - October 2016 - 1
NMP - October 2016 - Table of Contents
NMP - October 2016 - 3
NMP - October 2016 - 4
NMP - October 2016 - 5
NMP - October 2016 - 6
NMP - October 2016 - 7
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NMP - October 2016 - Cover3
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