NMP - December 2016 - 79


Focusing on each individual
market also allows the loan officer
to work more closely with realtor
partners to help the realtor boost
their own sales. This builds a
relationship that encourages the
realtor to come back to your loan
officer for future deals.
Competitive analysis is also an
important part of market research.
Pricing, service levels, technology,
and marketing at other companies
provides a picture of how others
are doing in comparison to what
you're doing, how you can
improve, and where you have a
competitive advantage. Once
you've completed your research,
work with your marketing team to
create a plan for each of your
markets. They will then execute it
through branding, advertising, and
inbound marketing.
Service is a key differentiation
in the marketplace today. Many
companies strive to provide a
service level that outperforms

their peers, but few can cause
separation. Considerable changes
in customer expectations in recent
years has placed significant
challenges on lenders to build and
advance a better mortgage
lending experience for consumers.
Service is more than just
delivering on time closings; it's
now about the entire experience.
Every touch and interaction with
clients must be positive and
trusted. At my company, we have
spent the last year building an
infrastructure that streamlines our
process to be able to deliver a
service level that outpaces the
market by a full two weeks.
Everyone at our company takes
ownership of their function. We
have made, and continue to make,
significant investments in building
a powerful service platform to
create a best in class experience
for all our customers. With proper
tools and process in place, our
highly motivated employees have

found ways to simplify the
mortgage process, reduce the
number of handoffs, to deliver a
better on-time experience that
customers truly value. We have
developed and moved our
company to the next-generation of
service and it's our key strategic
differentiator.
Further, our firm will be
expanding its footprint in areas
aligned with our business model.
We will work on establishing a
brand presence in new markets to
attract great people with an
entrepreneurial spirit who fit with
our culture. With the help of a new
Third-Party Origination (TPO)
Manager, we will also be
expanding our TPO platform.

Through our TPO program, local
banks and credit unions are able
to outsource their loans for
disclosures, processing,
underwriting and funding, while
they originate the loan and keep
the relationship with their
customers by acting as the point
of contact and advisor through
the entire transaction. This
process reduces compliance risk
and costs for the bank or credit
union. By focusing on expanding
market footprints, bringing in
quality originators, and growing
our TPO platform, we are able to
live our mission of helping more
people achieve their dream of
homeownership while providing
an exceptional experience.

Senior Vice President Chad Gomoll comes to Inlanta
Mortgage with more than 20 years of experience in the
area of mortgage lending and financial services, driving
and overseeing new growth for the company. Chad
maintains active involvement in several community service
organizations.

Call us today and we will have you
ORIGINATING REVERSE MORTGAGES in 10 Business Days!
l Flexible, Scalable, Fast Market Entry or Growth Options
l Complete Reverse Mortgage Support and Fast Tracked
Training and Education

Wholesale, Correspondent, Hybrid and Turnkey Programs Available

www.mhodportal.com or partners@mhodportal.com
Chris Munson
VP Sales and Marketing
cmunson@moneyhouseus.com
678-459-2252

Tammi Clarke
AVP, Partner Services Director
tclarke@moneyhouseus.com
678-459-2257

The Money House, Inc., HUD, HECM Direct Endorsement Lender, NMLS ID: 169716 and Ginnie Mae HMBS Issuer.

n National Mortgage Professional Magazine n DECEMBER 2016

l Today and every day over 10,000 Baby Boomers turn 65
l By 2030, 20% of the US Population will be 65 or older
l There is over 4 Trillion Dollars in home equity held by
homeowners age 62 and older
l Less than 2% of today's eligible seniors have a Reverse
Mortgage

NationalMortgageProfessional.com

It Is Time To Consider Adding
Reverse Mortgages!

79


http://www.NationalMortgageProfessional.com http://www.mhodportal.com

Table of Contents for the Digital Edition of NMP - December 2016

Contents
NMP - December 2016 - Cover1
NMP - December 2016 - Cover2
NMP - December 2016 - 1
NMP - December 2016 - Contents
NMP - December 2016 - 3
NMP - December 2016 - 4
NMP - December 2016 - 5
NMP - December 2016 - 6
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NMP - December 2016 - Cover3
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