NMP - December 2016 - 87


The Fail-Proof Business Plan for 2017

P

reach your goal? Fill in the
blank:
If "XYZ" happened, I would
feel much more satisfied and
fulfilled in my job.
This may be one item or 10
items. Think about it for a few
minutes and write what comes
to mind. Don't edit yourself.
Just write.
Now let's take a look at the
marketplace. Who is your
primary target? Who truly
needs your services? What are
their characteristics? Where do
they live now? How will these
customers learn about your
services? How will they
evaluate your services
compared to your
competition? What will make
them want to choose you over
anyone else?
And finally, let's talk about
execution. Who's going to do
what and by when? Who will
help you-who will be on your
team? Who's going to hold
you and your team
accountable? A coach? A
mentor? How do you see the
business progressing with
dates set as benchmarks?

"How would you define where you are
today? What's the rock in your shoe?
What's bugging you about your job?"

Write as many reasons as you
can about why you will succeed
in 2017.
Now all that's left is to
prepare. But not just any kind of
preparation. The kind of
preparation that makes you
realize you've already won-

87

Bubba Mills is CEO of Corcoran Consulting & Coaching
Inc. He may be reached by phone at (800) 957-8353 or
visit CorcoranCoaching.com.

Get auto-underwritten in
less than a minute online at
www.TheBondExchange.com.

n National Mortgage Professional Magazine n DECEMBER 2016

Who couldn't use a little
more cash this time of year?
You could be among the thousands
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you've already achieved your
2017 goals. Muhammad Ali
once said, "The fight is won or
lost far away from witnesses-
behind the lines, in the gym,
and out there on the road, long
before I dance under those
lights."

NationalMortgageProfessional.com

sst ... don't tell
anyone. I'm not
sure if this is
against the rules
or not, but this
isn't your average
article on how to write a
business plan. Instead, it's an
actual business plan worksheet.
So yeah, from a distance, it sort
of looks like an average article.
But I've disguised it. Let's keep
it our secret, so I'd like you to
treat it as such-a planning
document. Take it into a quiet
room without Internet access, a
computer and turn off your
phone-okay, put it on silence.
Let's get to it.
First, let's start at the end.
Pretend it's Jan. 1, 2018.
You're celebrating the New
Year of course. But what is it
about 2017 that you're also
celebrating? Did you break your
sales record? Let's say you did.
How many loans did you make?
What's your life like now after
having reached that amazing
new goal? How do you feel?
What does your family and coworkers think about you? Take
some time and jot down
answers to these questions. Be
specific. Take this seriously
because this will be your 2017
finish line-your goal. Picture
yourself running through that
finish line-the crowd's cheering.
You're smiling a huge smile.
Birds are singing-you get the
picture.
Now let's time travel back
through 2016 by looking in the
rearview mirror. Take some time
to write down what went well in
2016. Again, be specific. What
makes you most proud of this
year? What did you do right?
And on the other side of the
coin, what didn't go so well?
Where can you improve?
Next, let's look at where you
are now. How would you define
where you are today? What's
the rock in your shoe? What's
bugging you about your job?
What's your current financial
status or need? What hurdles
appear to be in your way to
reaching what you wrote about
2017? What's necessary to

By Bubba Mills


http://www.NationalMortgageProfessional.com http://www.CorcoranCoaching.com http://www.TheBondExchange.com

Table of Contents for the Digital Edition of NMP - December 2016

Contents
NMP - December 2016 - Cover1
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NMP - December 2016 - 1
NMP - December 2016 - Contents
NMP - December 2016 - 3
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NMP - December 2016 - 5
NMP - December 2016 - 6
NMP - December 2016 - 7
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NMP - December 2016 - Cover3
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