NMP - February 2018 - 67

APERLESS a special focus on THE PURSUIT OF PAPERLESS a special focus on THE PUR

challenge. The good news is
there are newer technologies
now available that enable
lenders to communicate
between different software
systems in a much more
eloquent way. It's just a matter
of getting our industry to rethink
the way mortgages are created
and to let go of increasingly
antiquated ways of doing
business.

digital mortgage providers to give
borrowers the kind of home buying
experience they deserve.

In other words, they're ready to
help The Jetsons buy or refinance
their home. Are you?

Joe Langner is Chief Executive Officer of Blue Sage,
developers of the mortgage industry's first browser-based,
end-to-end digital lending platform. He is responsible for
establishing the Blue Sage platform as the technology
choice for direct lenders, retail lenders, wholesale lenders
and correspondent lenders. Joe is a mortgage technology
veteran with more than 25 years of executive experience in
the financial services and software industries, and former
chief operations officer at Ellie Mae. He can be reached by
e-mail at Joe@BlueSageUSA.com.

67

NationalMortgageProfessional.com

n National Mortgage Professional Magazine n FEBRUARY 2018

Making the sales connection
Many sales professionals look at
the advancement of paperless and
digital technologies and wonder,
"What's in it for me?" In a word:
Everything.
The way mortgage lenders
engage consumers is changing, big
time. Borrowers want a lot more
than simply getting a lender to call
them back. They want answers,
and they want them now. They
want control over the process.
They want to do everything
online-apply for a loan, sign
documents, and see and
understand what they need to do
to complete their file and get
approved fast. If you can offer
borrowers these things, you're a
huge step ahead of your
competition.
Because a home is such a large
purchase, borrowers today turn to
the Internet to not only understand
what they can afford and what it
will cost them, but to get their loan.
A digital mortgage is an opportunity
for you to separate yourself from
the competition by giving
consumers what they truly want-an
easier process they can control
with faster results.
Simply look at the rise of lenders
that have already adopted digital
capabilities: their success, growth
and revenues speak for
themselves.
It's important to remember that
providing a digital mortgage is not
a strategy to replace the loan
officer. Borrowers not only still
need professional advice to
complete the biggest purchase of
their lives, they expect it. Digital
mortgages merely augment the
ability to communicate to the
consumer and acquire business at
a lower cost and more transparent
manner.
Today, it's not enough for Loan
Officers to just have their own Web
site. They need much more,
including the latest mobile and
Web technology as consumers
increasingly use a phone or tablet
as their primary shopping device.
Just like flying automobiles ruled

the Jetsons' universe, the ability to
do commerce with borrowers via
mobile devices and the web is now
a requirement for Loan Officers.
If you think about it, The Jetsons
even foretold the elimination of
paper. The teenage daughter kept
a digital diary, the son studied
astrophysics by video, and George
Jetson read the newspaper on a
flat screen TV. Indeed, the
technology to enable digital
mortgages is already here, and
more lenders are collaborating with


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Table of Contents for the Digital Edition of NMP - February 2018

Contents
NMP - February 2018 - Cover1
NMP - February 2018 - Cover2
NMP - February 2018 - 1
NMP - February 2018 - Contents
NMP - February 2018 - 3
NMP - February 2018 - 4
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