NMP - July 2018 - 25

new to market

continued from page 18

quality option with low
downpayment and a lower
interest rate."
David Battany, Executive Vice
President of Capital Markets,
said Guild adopted MH
Advantage because it supports
the company's mission of helping
more people achieve the dream
of homeownership, but also gives
would-be buyers an efficient
option they may not have
considered.
"These manufactured homes
use materials similar to those of
site-built homes, but are
manufactured in the builder's
warehouse," Battany said.
"Because they are constructed in
a controlled environment, these
homes can be made much more
efficiently, which lowers the cost
of construction and helps
improve affordability for new
homebuyers. Aesthetically, the
homes can be built in a variety of
floor plans, including open
concepts, with the same square
footage as traditional homes. We
believe a number of customers
will find this flexibility in both the
design of the home and the
financing quite attractive."

with better results.
BlazingSocial has curated a
library of content, including real
estate, mortgage, insurance and
title insurance videos, weekly
economic and industry news,
money saving articles, lifestyle
tips, holiday greetings and
inspirational quotes. Since most
people don't like to read long
articles on the Internet,
BlazingSocial also condenses
content to visually appealing
infographics that are three times

more likely to be liked and
shared than other types of posts.
All of these unique posts are a
great alternative to posting other
users' content. One innovative
feature designed to get great
results is the customizable call to
action.
"A call to action drives traffic
and improves sales conversion,
which is one of the main goals of
posting on social media," said
Carter. "Our industry-specific
posts have codes that are
replaced with specific calls to
action, such as 'Download My
Mobile App,' 'Visit My Web site,'
'Apply Now,' or 'View My

Listings,' to encourage Web site
traffic and ultimately increase
conversions."
New Freddie Mac Initiative
Helps Homeowners Find Jobs

Freddie Mac is teaming up with
the re-employment solutions
company NextJob to provide job
continued on page 36

25
Market Focus Releases New
Social Media Posting Tool

Financing has often been difficult for self-employed borrowers and investors due to issues
documenting income. MAIs Income Express Loan looks to change that. Using either 12 or 24
months of bank statements rather than tax returns, Income Express allows self-employment
borrowers to purchase a home that matches their income. Additionally flexibility for investors
now includes purchasing of Non-Warrantable Condos.

Loan Amounts:
LTVs:
FICOs:
DTI:

Between $75k - $1.5mm
up to 90%
down to 580
up to 50%

12 Month Personal Bank Statements
Loan Amounts:
LTVs:
FICOs:
DTI:

Between $75 - $1.5mm
up to 85%
down to 620
up to 43%

Call today: 770-238-1565
Visit Us: MAIBroker.com
Email: aes@maibroker.com

n National Mortgage Professional Magazine n JULY 2018

24 Month Personal Or Business Bank Statements

NationalMortgageProfessional.com

Market Focus has announced the
release of BlazingSocial, a new
automated social media posting
system for the real estate,
mortgage, insurance and title
insurance industries. Market
Focus has specialized in
providing innovative marketing
strategies and content for these
industries for more than 25 years.
"Social media is timeconsuming and takes skill that
most sales professionals don't
have," said Market Focus
President Chris Carter. "As a
solution, we leveraged our
relationships with our content
providers and experience with
marketing automation. The
results is a state-of-the-art,
turnkey system to help sales
professionals post engaging
content to their social media
accounts."
Most sales professionals want
more exposure on social media,
but lack the time or writing skill.
They end up not being active on
their social media platforms, or
paying expensive consultants to
post on their behalf.
BlazingSocial provides this
service for a fraction of the cost


http://www.NationalMortgageProfessional.com http://www.MAIBroker.com

Table of Contents for the Digital Edition of NMP - July 2018

Contents
NMP - July 2018 - Cover1
NMP - July 2018 - Cover2
NMP - July 2018 - 1
NMP - July 2018 - Contents
NMP - July 2018 - 3
NMP - July 2018 - 4
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