NMP - July 2018 - 34

Independent Mortgage Originators
By Andy W. Harris, CRMS

Evan Einhorn
Modern Home Lending
NMLS#: 178930/NMLS#: 1085589
This month, I'm interviewing Evan Einhorn from
Arizona. Evan recently founded Modern Home
Lending with the goal of providing better service
and rates to his clients. As an Arizona native and
W.P. Carey School of Business (ASU) graduate, he
serves the entire State of Arizona. He is also an
avid traveler, so you'll often catch him exploring
the Southwest and traveling across North America in his free time.

JULY 2018 n National Mortgage Professional Magazine n

NationalMortgageProfessional.com

34
Andy W. Harris: Evan, tell me a little about yourself and your career.
Evan Einhorn: I got my introduction into real estate in high school when I
took a unique elective where I was able to get my real estate license. Little
did I know that it was going to introduce me to the real estate and
mortgage industry that I love today. After four years of being a real estate
agent during college and another four years of being a Loan Officer on the
retail side of the mortgage industry, I recently opened my own mortgage
brokerage, Modern Home Lending.
I understand you recently became a Mortgage Broker from the
banker world. What motivated you to make the change?
There were three primary factors that sparked my interest in starting my
own brokerage: flexibility, pricing and options. With the increasing rate
environment, I wanted to make sure I put myself in a spot to be
competitive in the marketplace. My business has already grown because
of the numerous loan options I have available, along with more competitive
pricing (lower rates, lower MI rates, less fees, etc.).
What would you say so far are the biggest differences you've
experienced coming from the retail side?
The two biggest differences that I've witnessed are quicker service on the
front end of loans and better pricing because you're not stuck with one
lender's rate sheet. My first deal that I closed at my new brokerage was
clear to close in eight business days-a personal record for me. I was really
worried about service and turn times, but my deals are closing quicker
than ever before.
How would you compare pricing when compared to the Mortgage
Banker world?
Rates are definitely not everything in this business. However, my pricing
on the broker side is better on every single product I offer. Every day, I
know that my clients are getting a great deal on their mortgage-it's my job
to help them find the best loan for them and I love what I do!
What are you seeing in your local market on trends, inventory and
consumer/Realtor mortgage education?
It's a very competitive marketplace for buyers right now because of

extremely low inventory-it's a complete seller market in any non-luxury
neighborhood. Almost every well-priced listing within the Phoenix Metro
area is getting multiple offers which has made it important for buyers to
use the right mortgage and real estate professionals to help them stand
out.
I know the myth of losing control as a Mortgage Broker is finally
being exposed to the market and quite the opposite. What are your
experiences on controlling the process?
I believe this is a myth and was one of my biggest concerns of moving
over to the Mortgage Broker side. Because the top wholesale lenders
move so quickly, we are able to provide even better and quicker service to
our customers. If you provide well-documented files as a Broker, you'll be
rewarded with clean and quick approvals.
What would you say are your best forms of marketing today to
generate new business?
I am almost 100 percent referral-based-from my past clients, my sphere
and real estate professionals. Customers know that when they use
Modern Home Lending, they'll be taken care of with great service, all loan
options will be fully explained, and they will receive great rates. I continue
to reach out to new real estate professionals to show them how I can help
their business-a strong mortgage partner with great service, products,
marketing and rates can make a big difference to some of my real estate
partner's business.
Anything you would choose to share with Retail Loan Officers
considering the change to becoming an Independent Mortgage
Broker?
I knew that I was going to like the move over to the Broker side-however,
it's been even better than I anticipated. You will likely get better service,
quicker turn times, and better pricing as long as you do your due
diligence, and turn in a complete 1003 with supporting documentation (our
job anyways). I knew I was going to get better pricing, but I did not know
that I was going to be so quick on closings, which has helped me impress
real estate professionals and customers.
Are you an Independent Mortgage Broker? Do you have something
you'd like to share? Reach out to me at
AHarris@VantageMortgageGroup.com for future article
considerations.

Andy W. Harris, CRMS is President and Owner of Lake
Oswego, Ore.-based Vantage Mortgage Group Inc. and
Past President of the Oregon Association of Mortgage
Professionals. He may be reached by phone at (877) 4960431, e-mail AHarris@VantageMortgageGroup.com or
visit VantageMortgageGroup.com.


http://www.VantageMortgageGroup.com

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