NMP - July 2018 - 4

JULY 2018
Volume 10 * Number 7

FROM THE

publisher's desk

Building your business with social media
For the past few years, we've been highlighting the "Most Connected Mortgage Professionals" in
1220 Wantagh Avenue * Wantagh, NY 11793-2202
our July issue. When we started, using social media was still fairly new in our industry, even
Phone: (516) 409-5555 * Fax: (516) 409-4600
though others had been using it for some time. It took a while for our compliance professionals
Web site: NationalMortgageProfessional.com
to vet social media so that Loan Originators could begin using it to drive more business. Today,
STAFF
Eric C. Peck
Joel M. Berman
social media is used throughout our business by some of the most successful Loan Officers and
Editor-in-Chief
Publisher - CEO
(516) 409-5555, ext. 312
(516) 409-5555, ext. 310
Mortgage Brokers in the country.
ericp@mortgagenewsnetwork.com
joel@mortgagenewsnetwork.com
I'm proud to share with you the "Most Connected Mortgage Professionals of 2018" in this
Joey Arendt
Beverly Bolnick
issue.
You'll find many of these professionals on our sister medium, Mortgage News Network.
Art Director
VP-Sales & Marketing
(516) 409-5555, ext. 323
(516) 409-5555, ext. 316
Contributing
Editor and MNN Producer Rick Grant visits with these social-media-minded pros
joeya@mortgagenewsnetwork.com
beverlyb@mortgagenewsnetwork.com
each week as part of the Most Connected video series. Check it out!
Scott Koondel
Phil Hall
VP of Operations
Managing Editor
To go deeper into what it takes to really master social media and to use it to build your
(516) 409-5555, ext. 324
(516) 409-5555, ext. 312
business, we solicited feature articles from some of the most successful online pros and offer
scottk@mortgagenewsnetwork.com
philh@mortgagenewsnetwork.com
them to you in this issue. In all, we have 11 features in our "Special Focus on Social Media" this
Richard Zyta
Francine Miller
Social Media Ambassador
Advertising Coordinator
month.
(516) 409-5555
(516) 409-5555, ext. 301
richardz@mortgagenewsnetwork.com
francinem@mortgagenewsnetwork.com
The first step to launching yourself into social media and reaping the benefits of increased
Rick Grant
Dylan Pollock
brand exposure is to get your compliance department on board. To that end, we offer you two
Special Reports Editor
Administrative Assistant
excellent articles. The first, from Brandon Simmons, Digital Manager for Open Mortgage LLC,
(570) 497-1026 (direct)
(516) 409-5555, ext. 314
(516) 409-555, ext. 311
dylanp@mortgagenewsnetwork.com
answers the question, "Can Compliance and Social Media Co-Exist?" Then, see "Navigating the
rickg@mortgagenewsnetwork.com
Expansive Waters of Social Media Marketing and Compliance in the Mortgage Industry" by Mary
ADVERTISING
To receive any information regarding advertising rates, deadlines and requirements, please contact
Kamelle, Marketing Manager at Mortgage Equity Partners.
VP-Sales & Marketing Beverly Bolnick at (516) 409-5555, ext. 316 or e-mail beverlyb@mortgageOnce you have to green light from legal, dig into the specifics of getting your social media
newsnetwork.com.
marketing campaign launched with a trio of excellent pieces in this special section.
ARTICLE SUBMISSIONS/PRESS RELEASES
To submit any material, including articles and press releases, please contact Editor-in-Chief Eric C. Peck
The first, entitled "Six Simple Steps to Launching Your Social Media Presence" is a quick-start
at (516) 409-5555, ext. 312 or e-mail ericp@mortgagenewsnetwork.com. The deadline for submissions
guide offered by Marina Kowaleski, Digital Marketing Specialist for Fairway Independent
is the first of the month prior to the target issue.
Mortgage's New England Region.
SUBSCRIPTIONS
To receive subscription information, please call (516) 409-5555, ext. 301; e-mail orders@mortgageWe follow that up with "Getting Started With Social Media in the Mortgage Industry," by Ben
newsnetwork.com or visit www.nationalmortgageprofessional.com. Any subscription changes may be
made to the attention of "Circulation" via fax to (516) 409-4600.
Smidt, Digital Marketing Program Manager for Mortgage Guaranty Insurance Corporation
Statements, articles and opinions in National Mortgage Professional Magazine are the responsibility of the
(MGIC), and "Building a Solid Social Media Presence," by Adam P. Smith, President of The
authors alone and do not imply the opinion or endorsement of Mortgage News Network Inc., or the offiColorado Real Estate Finance Group Inc., a commercial and residential real estate finance firm.
cers or members of National Association of Mortgage Brokers and its State Affiliates (NAMB), National
Association of Professional Mortgage Women (NAPMW), National Consumer Reporting Association (NCRA)
Leaders don't just wade out into the pond without a plan. Once you've committed to making
and/or other state mortgage trade associations.
Participation in NAMB, NAPMW, NCRA, and/or other state mortgage trade associations events, activthe move to social media, learn how to set a great strategy by reading, "Social Media: The
ities and/or publications is available on a non-discriminatory basis and does not reflect the endorsement
Cornerstone to Your Marketing Foundation," by John Bentley, Digital Marketing Manager for
of the product and/or services by Mortgage News Network Inc., NAMB, NAPMW, NCRA, and other state
mortgage trade associations.
Angel Oak Companies, and "Social Media Strategies for the Mortgage Industry," by Frank St.
National Mortgage Professional Magazine, NAMB, NAPMW, NCRA, and/or other state mortgage
John, Director of Marketing for Bay Shore, N.Y.-based Jet Direct Mortgage.
trade associations do not make any misrepresentations or warranties concerning the regulatory and/or
compliance aspects of advertisers, products or services and/or the editorial content contained in Mortgage
After that, it's just about mastering the individual tools that will connect you with more
News Network Inc. publications. National Mortgage Professional Magazine and Mortgage News Network
Inc. reserve the right to edit, reject and/or postpone the publication of any articles, information or data.
prospective borrowers than ever before. Start with "Twelve Common Ways You Are Using
LinkedIn Incorrectly," by Theresa Santoro, Senior Manager of Human Resources & Operations at
Actualize Consulting & Madeline Yaskowski, senior at Virginia Tech, to make sure you're using one of the most powerful tools to its maximum.
Then, learn about social feedback by reading, "For Proof of Performance, Read the Reviews" by Rick Arvielo, Chief Executive Officer at New
American Funding.
Finally, don't miss "Can Video be Your Magic Weapon?" by Shirleen Von Hoffmann, President and Sales Coach of Home Builders Edge. If the
success of Mortgage News Network is any barometer to gauge the success of video, I would say there is plenty of magic in the medium and you owe
it to yourself to learn more.
I'm very proud of our special section, but we also bring you two additional features in this issue that I highly recommend. The first shines a bright
light on this month's Mortgage Professional of the Month, Milton Karavites, Senior Regional Vice President of New American Funding.
And we also offer "Five Ways Mortgage Brokers and Lenders Can Get Ahead of the Digital Marketing Curve," by Bud Torcom, Chief Executive
Officer and Co-Founder of Mazama Media, a digital marketing agency that offers social media solutions. With the success of the nation's largest digital
lenders, no one can afford to ignore this trend.
All of this would make for a great issue, but we're not done. You'll find all of our regular columnists in this issue, including:
l Andy W. Harris, CRMS, with his "BrokerNATION" column. This time he profiles Evan Einhorn, an Arizona native and W.P. Carey School of Business
(ASU) graduate who serves the entire State of Arizona.
l Jonathan Foxx, in his "Compliance Matters" column, provides insight into the "Steps for Responding to Consumer Complaints."
l Dave Hershman brings us his "Recruiting, Training and Mentoring Corner: Don't Get Lost in Social Media."
l Ralph LoVuolo Sr., The Mortgage Godfather, presents the question "Sales ... You Want to be in Sales?" in his monthly submission.
l Brian Sacks eases you through the process of going toe-to-toe with the "enemy" in his column, "How to Recommend Your Competition and Still
Close More Loans."
l And finally, Pam Marron, Senior Loan Originator with Innovative Mortgage Services Inc., brings us "How Sen. Nelson Helped Fix the Housing
Market," detailing how Sen. Bill Nelson helped assist struggling homeowners.
It's going to take you some time to get through this issue, but it will be time well spent. And speaking of time, here's hoping that we see you at a
conference soon. We would love to spend some time with you to find out what you want to see in future issues of National Mortgage Professional
Magazine. Everything we do is about helping you be more successful. Best wishes and enjoy what's left of the summer.
Sincerely,
Joel M. Berman, Publisher-CEO
Mortgage News Network
Joel@MortgageNewsNetwork.com

National Mortgage Professional Magazine is published monthly by Mortgage News Network Inc. * Copyright © 2018 Mortgage News Network Inc.


http://www.NationalMortgageProfessional.com http://www.nationalmortgageprofessional.com

Table of Contents for the Digital Edition of NMP - July 2018

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