NMP - July 2018 - 57

OCIAL MEDIA a special focus on SOCIAL MEDIA a special focus on SOCIAL MEDIA a sp

content, along with an attractive
branded image, should get
people's attention. Posting
relevant articles, industry
updates along with products that
are tailored to certain
circumstances makes it easy for
someone not sure how to
proceed with a borrower who
may not qualify for traditional
financing for instance. It is also
crucial that you provide a link to
your Web site with a clear "Call
to Action" that will ultimately
help you generate more leads.
When posting about how great
and unique your mortgage
programs are, give people a
"More Information" prompt that
links to a webpage with more
details. Once they click through
to your Web site, provide an
easy way for the potential client
to speak with a representative at
your company, or leave their
contact information.

than a minute short. Before
investing in video marketing
campaigns, try shooting a few
"home movies" with a smart
phone and see how your
audiences react. Social channels
provide analytical statistics on
how many people click your
video, how long they view it, and
whether they take any action
after watching. Before hiring a
video production company to
conduct professional, in-studio
interviews with your company's

executive team, conduct a few
interviews of your own, post
them, and see if anyone watches
them.
Social media platforms roll out
new advertising features all the
time (like video). Some are going
to work for your business, and
some will not. In almost every
case, there are ways to test the
potential effectiveness of a new
advertising feature using a 'do it
continued on page 58

57

NationalMortgageProfessional.com

n National Mortgage Professional Magazine n JULY 2018

Getting started
Just dive in there! Spend a day
figuring out the messaging you
want to use for your profiles.
You want your social pages to
be similar in messaging and
branding to your Web site, but
not exactly the same. Equally
important to consider is the
differences between Facebook,
LinkedIn and Twitter. They are
all different platforms that
people use for different
information. Make sure not to
say the exact same things on all
three platforms, because a lot of
your customers and business
contacts might end up following
all of your pages. Do not
constantly hit them with the
same post on every platform.
Google will index online
activities. This is important to
understand when you consider
how to increase search engine
results page rankings and reach
new audiences. Participating on
a regular basis will allow
presence on that platform and
the key words attached to it will
rise to the top of any relative
Google search. Having a
presence on multiple social
media platforms will help your
customers find you in Google
search results for key terms.
Millennials will likely do their
own research before connecting
to an expert so help them find
you more readily through Google
search. Millennials now have the
power of the purse in the market
for housing making them a
valuable demographic target.

Video
Video advertising is a relatively
new tool on social media
platforms. Corporate videos can
help give your company a voice
and can help build trust with
your audience. They can teach,
share a success story or give
tips. However, you can also
waste a lot of money on video
marketing series that no one
cares about. You can also make
the mistake of making them too
long. Keep them short as in less


http://www.NationalMortgageProfessional.com http://joinprmg.net/nmp http://www.prmg.net

Table of Contents for the Digital Edition of NMP - July 2018

Contents
NMP - July 2018 - Cover1
NMP - July 2018 - Cover2
NMP - July 2018 - 1
NMP - July 2018 - Contents
NMP - July 2018 - 3
NMP - July 2018 - 4
NMP - July 2018 - 5
NMP - July 2018 - 6
NMP - July 2018 - 7
NMP - July 2018 - 8
NMP - July 2018 - 9
NMP - July 2018 - 10
NMP - July 2018 - 11
NMP - July 2018 - 12
NMP - July 2018 - 13
NMP - July 2018 - 14
NMP - July 2018 - 15
NMP - July 2018 - 16
NMP - July 2018 - 17
NMP - July 2018 - 18
NMP - July 2018 - 19
NMP - July 2018 - 20
NMP - July 2018 - 21
NMP - July 2018 - 22
NMP - July 2018 - 23
NMP - July 2018 - 24
NMP - July 2018 - 25
NMP - July 2018 - 26
NMP - July 2018 - 27
NMP - July 2018 - 28
NMP - July 2018 - 29
NMP - July 2018 - 30
NMP - July 2018 - 31
NMP - July 2018 - 32
NMP - July 2018 - 33
NMP - July 2018 - 34
NMP - July 2018 - 35
NMP - July 2018 - 36
NMP - July 2018 - 37
NMP - July 2018 - 38
NMP - July 2018 - 39
NMP - July 2018 - 40
NMP - July 2018 - 41
NMP - July 2018 - 42
NMP - July 2018 - 43
NMP - July 2018 - 44
NMP - July 2018 - 45
NMP - July 2018 - 46
NMP - July 2018 - 47
NMP - July 2018 - 48
NMP - July 2018 - 49
NMP - July 2018 - 50
NMP - July 2018 - 51
NMP - July 2018 - 52
NMP - July 2018 - 53
NMP - July 2018 - 54
NMP - July 2018 - 55
NMP - July 2018 - 56
NMP - July 2018 - 57
NMP - July 2018 - 58
NMP - July 2018 - 59
NMP - July 2018 - 60
NMP - July 2018 - 61
NMP - July 2018 - 62
NMP - July 2018 - 63
NMP - July 2018 - 64
NMP - July 2018 - 65
NMP - July 2018 - 66
NMP - July 2018 - 67
NMP - July 2018 - 68
NMP - July 2018 - 69
NMP - July 2018 - 70
NMP - July 2018 - 71
NMP - July 2018 - 72
NMP - July 2018 - 73
NMP - July 2018 - 74
NMP - July 2018 - 75
NMP - July 2018 - 76
NMP - July 2018 - 77
NMP - July 2018 - 78
NMP - July 2018 - 79
NMP - July 2018 - 80
NMP - July 2018 - 81
NMP - July 2018 - 82
NMP - July 2018 - 83
NMP - July 2018 - 84
NMP - July 2018 - 85
NMP - July 2018 - 86
NMP - July 2018 - 87
NMP - July 2018 - 88
NMP - July 2018 - Cover3
NMP - July 2018 - Cover4
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201911
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201910
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201909
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201908
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201907
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201906
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201905
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201904
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201903
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201902
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201901
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201812
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201811
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201810
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201809
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201808
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201807
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201806
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201805
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201804
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201803
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201802
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201801
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201712
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201711
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201710
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201709
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201708
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201707
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201706
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201705
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201704
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201703
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201702
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201701
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201612
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201611
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201610
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201609
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201608
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201607
http://www.nxtbook.com/nxtbooks/nmpmedia/nmp_201604
http://www.nxtbookMEDIA.com